Campus Auxiliary Services Social Media Marketing Short Course

NACAS-campus-auxiliary-services-marketing

The campus auxiliary services social media and marketing short course that I created and presented for NACAS is now available for sale.

Are you or your staff tasked with managing or leveraging your organization’s social media / marketing ventures?

Social media is no longer an add-on for campus auxiliary marketers. Facebook, Twitter, and YouTube are now part of the traditional marketing mix. This two-part short course will teach you how to successfully leverage social media tools, mobile apps, and location-based services for sustainable auxiliary services marketing.

You’ll learn the latest strategies for creating a social media listening station and will learn how to effectively utilize: Facebook Places, Twitter Fast Follow, Foursquare, YouTube, SCVNGR, and QR Codes.

There were 64 institutions that signed up for the live webinar and over 500 total attendees. Feedback has been overwhelmingly positive. The questions that I received from participants were tremendous. The short course is 2 hours of strategy combined with auxiliary services specific social media and marketing information.

Campus Auxiliary Services Marketing in 2011: Social Media, Mobile Apps, and Sustainable Strategies for Success

NACAS-campus-auxiliary-services-marketing

I’m pleased to announce that I will once again be teaming up with NACAS to present information/strategies for campus auxiliary services marketers:

Are you or your staff tasked with managing or leveraging your organization’s social media / marketing ventures?

Social media is no longer an add-on for campus auxiliary marketers. Facebook, Twitter, and YouTube are now part of the traditional marketing mix. This two-part short course will teach you how to successfully leverage social media tools, mobile apps, and location-based services for sustainable auxiliary services marketing.

You’ll learn the latest strategies for creating a social media listening station and will learn how to effectively utilize: Facebook Places, Twitter Fast Follow, Foursquare, YouTube, SCVNGR, and QR Codes.

Campus Auxiliary Services Marketing in 2011:
Social Media, Mobile Apps, and Sustainable Strategies for Success with Eric Stoller

Part 1: Feb 22, 2:00PM – 3:00PM EST
Part 2: March 1, 2:00PM – 3:00PM EST
*Includes some pre- and mid-event “homework.”

In partnership with NACAS – the largest auxiliary services support organization serving higher education.

TweetDeck: The Best App for Twitter

tweetdeck-social-media-dashboard

I’ve been a big fan of TweetDeck for quite some time. It’s my go-to “mission control” app for Twitter. I generally have somewhere between 20 to 30 active panels of various searches, hashtags, and lists. The latest version of the TweetDeck desktop client incorporates “real-time streaming.” The nifty thing about TweetDeck is that it is available as a desktop client and as an app for iPhone, Android-based phones, and the iPad. If you want to leverage the power of Twitter as a communications and marketing platform, TweetDeck is by far the best free app for staying connected.

Student Affairs Professionals, Search, and Personal Branding

Eric-Stoller-Google-Profiles

I was interviewing a potential candidate for the Oregon State University College Student Services Administration program when she asked for my business card. Unfortunately, I had not brought any with me. I found myself saying what has become an inside joke amongst my friends: “Just Google my name.” Trust me, it sounded a little ridiculous when I said it. However, I think it brought up a valuable topic/question for student affairs professionals: Are you searchable and how does it relate to your personal brand?

We’re all aware that people like to Google each other. Prospective employers, current employers, colleagues, friends, family members…any member of our professional/personal network can search for our name. I’m often asked how I was able to get my name, and the sites that I either run or belong to, into the top 10 search results page for the top 3 search engines: Google, Bing, and Yahoo.

The answer is relatively simple: consistency, reach, and connections.

Continue reading Student Affairs Professionals, Search, and Personal Branding

Blogging Student Affairs and Technology

Inside Higher Ed - blogging about student affairs and technology - Eric Stoller

I am thrilled to announce that I’m going to be blogging about Student Affairs and Technology for Inside Higher Ed (IHE). As an avid reader of IHE, I am very excited to join the IHE blogging team. I think that my posts on student affairs + technology will complement Joshua Kim’s blog on Technology and Learning.

Recently, I held a contest via Twitter to name my new blog. The incentive — a $100 Amazon gift card — courtesy of Inside Higher Ed. Several folks came up with interesting/creative blog names. I think the #SAChat Community provided the majority of ideas. Student Affairs folks are uber creative.

Here are my 3 favorite submissions:

  • Jeff Jackson: The Stoller Strikes Back, Return of the Blogosphere, Student Affairs….I am Your Blogger
  • Zack Ford: Challenge and Tech Support
  • ACUHO-I (sent via DM): Binary Code of Conduct

Choosing a winner from these 3 has been extremely challenging. Star Wars references, Sanford, and an entire Association…how cool is that?!! After more than a week of deliberate (intentional ;-) ) deliberating I have decided that the winner of the gift card is:

eric-stoller-challenge-and-tech-support

Zack Ford’s submission made me laugh. It’s subtle….and I love subtlety. The obvious nod / homage to Nevitt Sanford warms the heart. Challenge and Support is one of my all-time favorite, and oft-used, student development theories.

It should be noted that Julie Larsen was correct…the official name of my new blog is going to be: Student Affairs and Technology. The name needed to be something that would be simple enough that any IHE reader would know exactly what it was about. The blog also needed to be search engine friendly…”Students Affairs + Technology” is simple and searchable.

Stay tuned for my first official post on Inside Higher Ed!

Honorable mention:

Julie P-Kirchmeier: Stoller: Resistance is Futile

Niki Rudolph: Epic Stoller

Justine Carpenter: Tech Tips for SAPs

Christopher Conzen: The Stoller Coaster

OSU is Powered by Orange

OSU is Powered By Orange

Oregon State University’s Powered by Orange campaign features a social media extravaganza that includes: a WordPress-based blog, Flickr photos, a Google Map, Twitter updates, a LinkedIn group, YouTube videos and a Facebook group.

What’s Powered by Orange? It’s you — the network of alumni, students, faculty, staff, friends and fans connected to Oregon State University. It’s the positive impact you make every day in Portland and beyond — on the economy, the environment and the community. Use this Web site to tell your story and connect with the other practical idealists who are Powered by Orange.

Are you Powered by Orange?

You are if you’re connected to Oregon State University — whether you’re alumni, student, faculty, staff, friend or fan. You are part of OSU’s enduring purpose to make a positive impact on people, the economy and the environment in Oregon and beyond. At work and in the community, it’s your talent, innovation and dedication that turn OSU ideals into action. Use this site to show your impact and network with others who are Powered by Orange.