Eric Stoller's blog

| higher education consulting |

Archive for the ‘mobile’ tag

The Mobile Campus Revolution: It’s Not Rocket Science, It’s Star Wars

comments

Mobile-Eric-Stoller

In addition to writing a couple of blog posts for InsideHigherEd while at Blackboard World, I also managed to put on a session about “The Mobile Campus Revolution.”

The fine folk from echo360 were on hand to record my talk with their lecture capture tech.

In order to embed the lecture capture content, I had to embed it in a separate page:
The Mobile Campus Revolution: It’s Not Rocket Science, It’s Star Wars

*Amazing sketchnote art courtesy of Gerren Lamson

**Sadly, there wasn’t any Red Bull available at the New Orleans Convention Center…an alternative energy beverage was consumed during the taping of this talk.

AACRAO Technology Conference Plenary

comments

Slides from my recent talk at the AACRAO Technology Conference in Chicago.

Here’s part of the description from my talk…I covered a lot in 60 minutes!

Technology: Where are we today? Where are we going tomorrow?
Responsive web design, mobile apps, early alert systems, “big” data, privacy and social media are all topics that are extremely relevant to the work of admissions and registrars professionals.

However, regardless of the technology tools, we have to remember this too:

Resources, links, videos, etc, after the jump.

Read the rest of this entry »

Mobile + Higher Education + Ewoks at #BBW12

1 comment

It’s official…I’ll be speaking at Blackboard’s annual users conference – BbWorld – in New Orleans. The topic for this talk is mobile + higher education. And, because I’m such an uber nerd, I’ll also be doing my best to incorporate Star Wars into my 55 minute talk. The kind folk at Blackboard wrote up a blog post intro’ing my participation…Blackboard Mobile is definitely a cool segment! Here’s the session description:

The Mobile Campus Revolution: It’s Not Rocket Science, It’s Star Wars

Want to better engage your current (and prospective) students? Building bigger Death Stars is not the answer – instead, be a better Ewok! Eric Stoller is a nationally known thought leader, speaker, author, consultant and blogger in the areas of higher education, student affairs, and technology. Join this avowed student affairs radical as he discusses the human-centered technology revolution and mobile’s critical role at the center of the student experiences on campus.

May the force be with you!

Written by Eric Stoller

May 24th, 2012 at 1:58 pm

Campus Auxiliary Services Social Media Marketing Short Course

comments

NACAS-campus-auxiliary-services-marketing

The campus auxiliary services social media and marketing short course that I created and presented for NACAS is now available for sale.

Are you or your staff tasked with managing or leveraging your organization’s social media / marketing ventures?

Social media is no longer an add-on for campus auxiliary marketers. Facebook, Twitter, and YouTube are now part of the traditional marketing mix. This two-part short course will teach you how to successfully leverage social media tools, mobile apps, and location-based services for sustainable auxiliary services marketing.

You’ll learn the latest strategies for creating a social media listening station and will learn how to effectively utilize: Facebook Places, Twitter Fast Follow, Foursquare, YouTube, SCVNGR, and QR Codes.

There were 64 institutions that signed up for the live webinar and over 500 total attendees. Feedback has been overwhelmingly positive. The questions that I received from participants were tremendous. The short course is 2 hours of strategy combined with auxiliary services specific social media and marketing information.

QR Codes + Mobile Content = Win

4 comments

banana republic QR code

Here’s a quick tip for marketing folks who are using QR Codes:

I received a personalized mailing from the Banana Republic a few days ago. On the last page of the mailer was a QR Code. I scanned the code and it took me to this YouTube video:

If you’re going to use QR Codes, please send folks who take the time to scan the code to mobile optimized web content. Taking me to a YouTube clip after I scanned the code was a great way to keep me interested. If I scan your QR Code and it takes me to a regular, non-mobile-optimized site, what’s the point? QR Codes only work if the content that is being delivered is relevant to me and my mobile device.

I’ve seen several QR Codes on posters recently. The codes grabbed my attention because they were prominently placed, but the post-scanned content was just a standard site. Remember, QR Codes + Mobile Content = Win.

Written by Eric Stoller

February 23rd, 2011 at 12:11 pm

Campus Auxiliary Services Marketing in 2011: Social Media, Mobile Apps, and Sustainable Strategies for Success

comments

NACAS-campus-auxiliary-services-marketing

I’m pleased to announce that I will once again be teaming up with NACAS to present information/strategies for campus auxiliary services marketers:

Are you or your staff tasked with managing or leveraging your organization’s social media / marketing ventures?

Social media is no longer an add-on for campus auxiliary marketers. Facebook, Twitter, and YouTube are now part of the traditional marketing mix. This two-part short course will teach you how to successfully leverage social media tools, mobile apps, and location-based services for sustainable auxiliary services marketing.

You’ll learn the latest strategies for creating a social media listening station and will learn how to effectively utilize: Facebook Places, Twitter Fast Follow, Foursquare, YouTube, SCVNGR, and QR Codes.

Campus Auxiliary Services Marketing in 2011:
Social Media, Mobile Apps, and Sustainable Strategies for Success with Eric Stoller

Part 1: Feb 22, 2:00PM – 3:00PM EST
Part 2: March 1, 2:00PM – 3:00PM EST
*Includes some pre- and mid-event “homework.”

In partnership with NACAS – the largest auxiliary services support organization serving higher education.

WPtouch: Is your WordPress blog optimized for mobile users?

3 comments

Questions: Do you have a WordPress blog? Is it a self-hosted site (a non-WordPress.com site)? Have you ever accessed your blog via a smartphone?

If you answered “yes” to any of these questions, I would like to introduce you to the WPtouch plugin for WordPress:

“WPtouch automatically transforms your WordPress blog into an iPhone application-style theme, complete with ajax loading articles and effects, when viewed from an iPhone, iPod touch, Android, Opera Mini, Palm Pre and BlackBerry Storm mobile devices.”

WPtouch does a terrific job of stripping out your blog’s sidebar / extraneous features. Your site is instantly optimized for smartphones. Sample screenshots after the jump..

Read the rest of this entry »

Written by Eric Stoller

August 28th, 2010 at 6:00 pm