If you’re interested in all things related to university enrollment, admissions, and recruitment, I would recommend reading the Enrollment Growth Playbook from Helix Education.
Here’s my take on the playbook from earlier this year:
The Enrollment Growth Playbook represents next generation thinking about how universities and colleges think about their enterprise-level goals, growth, marketing, enrollment, retention, and data intelligence.
Recently, the team at Helix Education contacted me about a new interactive game-based version of the Enrollment Growth Playbook.
Enrollment Growth Hero is dialogue-based and takes you through scenarios that are mentioned in the original playbook, including: goal-setting, getting buy-in from leadership, and crafting a strategic plan for enrollment growth.
In ten minutes of gameplay, you get a quick refresher to the overall themes of the playbook.
Helix Education does a great job of utilizing gameplay to illustrate the various campus partners that are instrumental for a comprehensive enrollment growth strategy.
While it’s true that a game-based version of a strategic document is fairly novel, it’s refreshing to see that Helix is bold enough to use a variety of media to get the word out about their enrollment growth thought leadership initiatives.
This post was sponsored by Helix Education.