Archive for the ‘social-media’ tag
#ACUHOI Annual Conference & Exposition
In about a week’s time, I’ll be heading out to New Orleans to give a featured talk at the ACUHO-I Annual Conference & Exposition (ACE). In addition to speaking, I’m also meeting with ACE attendees as the “social media expert-in-residence” for the conference. I’m really looking forward to connecting with so many fantastic professionals. Here’s the description of my talk:
“We’ve Always Been Social (Media)”
Our communications and marketing tools evolve on a continual basis. Sites like Facebook, Twitter, and YouTube have become mainstays in our communications strategies. Learn how you can use the “big 3” to enhance your marketing endeavors, create opportunities for engagement, implement a content-based social strategy, and build measurable/sustainable connections.
Social Media and the SSAO
Social Media and the Senior Student Affairs Officer (SSAO)
Educate, Engage, and Energize Students
With the rapid growth of social media and accompanying surge in online activity, particularly among university and college students, student affairs staff are using the latest technologies to engage students and forge stronger ties to programs, services, and events. Increasingly, senior student affairs officers (SSAOs) are building their own communities and initiating important conversations through a variety of social media sites. This article provides an overview of social media and how it can help student affairs make and keep vital connections. Read the rest of this entry »
Social Media and Professionalism
Jeff Lail joined me in a vibrant discussion on how social media impacts professionalism.
NASPA Western Regional Conference – Anthology – #NASPAwr11
I’m thrilled to announce that I will be giving the closing keynote at the NASPA Western Regional Conference in San Diego. The title of my talk is “Taking Strategies to Practice: Student Affairs and Social Media“:
We “get” Facebook. Some of us are even on Twitter. Do you YouTube? So what’s next? How do we create community and connections using social media? Student Affairs practitioners are developing amazing ways to use social media to enhance their practice and reach their strategic goals. Let’s tweet, update, and create!
Student Affairs and Social Media
Ryan Masin, a graduate student in the College Student Development program at OSU (Oklahoma State University), asked me to answer several question about higher education, student affairs, and social media. We spent 45 minutes chatting about everything from the ubiquity of Facebook to how social media will influence student development theory.
Ryan and I first met at the NASPA Annual Conference during my social media unsessions.
Student Affairs Technology, Social Media, and #NASPACPA
It’s been a busy week for yours truly…I made an unscheduled appearance on the BreakDrink.com Student Affairs Podcast, broadcast the first ever live episode of Student Affairs Live, and was interviewed in a podcast on StudentAffairs.com. I’ll be at the 2011 NASPA Annual Conference from Saturday through next Wednesday. I’m excited that I get to put on two student affairs social media unsessions at the conference. I can’t wait to blog, tweet, and record as much of the event as I can.
At about the 12:25 mark, I called in to chat about the proposed NASPA + ACPA consolidation:
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I had a great time chatting with Stuart Brown of StudentAffairs.com about student affairs technology and social media:
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Student Affairs Live – Episode 1
Yesterday’s first episode of Student Affairs Live with Ed Cabellon went amazingly well. Ed, as always, rocked with insightful commentary / answers and the #SAlive backchannel on Twitter was super active. According to the stats, we had 70 viewers of the live broadcast! More than 270 tweets were posted to the backchannel. Overall, an amazing debut for the show. Student Affairs Live is part of the Higher Ed Live network and is sponsored by Inigral.
The next live show will be on Wednesday, March 23rd at 1:00PM PT with Laura Pasquini. Laura will be talking about Personal Learning Networks (PLNs) and the End of Silos in Higher Education.
Here are some of the top tweets from yesterday’s show:
Read the rest of this entry »
Social Media Unsessions at #NASPA11
I’m excited to announce that I will be leading two “unsessions” at the 2011 NASPA Conference. I’ll be facilitating two separate conversations. The first unsession will focus primarily on Twitter best-practices for professional development as well as how to use Twitter to connect with students. The second unsession is for folks who are ready to have a conversation about advanced social media tactics, strategies, and implementations. See you in Philly!
Twitter 202: Beyond #hashtags, @lists, and RTweets
Tuesday, March 15
9:30 AM – 10:15 AM
115 – B – Convention Center
Although only recently picked up by the general population, Twitter is now commonplace for individuals wanting to get breaking news. But Twitter is more than finding out what people are eating or the latest gossip. Attendees of this unsession should come prepared to share how they utilize Twitter in their professional development, as well as best practices for connecting with students. Please note, attendees of this unsession will benefit most if they already have a basic understanding of Twitter.
Social Media: Advanced uses, tips, and strategies for SA Pros
Tuesday, March 15
2:00 PM – 2:45 PM
115 – B – Convention Center
Social Media sessions have been highlights of student affairs conferences for several years. It’s now time to talk about how we have been using the tools in strategic ways to communicate and create connections with our students. This unsession will be a facilitated conversation for members of the community to share their social media best practices and advanced techniques for using social media to enhance their professional “tech-deavors”. Be ready to chat, share, and learn about advanced uses of Twitter, Facebook, and YouTube…a.k.a. “The Big 3.”
In addition to the two social media unsessions that I’m leading, there are two other must-attend sessions:
Social Media, Enriched Professional Development and the Future of Student Affairs
Coordinating Presenter: Mamta Accapadi
Monday, March 14
9:30 AM – 10:15 AM
115 – B – Convention Center
Social Media is not just a way to reconnect with friends from your past or share what’s going on in your day in less than 140 characters. Social media, especially with regards to professional development, is also a fantastic way to connect with colleagues and delve deeper into conversations. Attend this session, facilitated by author of the Leadership Exchange article Integrating Technology into your Daily Routine, to discuss ways to enhance your professional development capacity here in Philadelphia and beyond.
Facebook, Flickr, Foursquare, Film (YouTube): Facilitating familiarity through social media
Coordinating Presenter: Nathan Victoria
Monday, March 14
3:45 PM – 4:30 PM
115 – B – Convention Center
A little more than five years ago, all of the social media channels listed above did not exist. Now, these channels are used constantly to form connections and market to our student bodies. Attend this unsession to share your best practices around these social media channels, as well as have conversations about challenges you are facing.
Campus Auxiliary Services Social Media Marketing Short Course
The campus auxiliary services social media and marketing short course that I created and presented for NACAS is now available for sale.
Are you or your staff tasked with managing or leveraging your organization’s social media / marketing ventures?
Social media is no longer an add-on for campus auxiliary marketers. Facebook, Twitter, and YouTube are now part of the traditional marketing mix. This two-part short course will teach you how to successfully leverage social media tools, mobile apps, and location-based services for sustainable auxiliary services marketing.
You’ll learn the latest strategies for creating a social media listening station and will learn how to effectively utilize: Facebook Places, Twitter Fast Follow, Foursquare, YouTube, SCVNGR, and QR Codes.
There were 64 institutions that signed up for the live webinar and over 500 total attendees. Feedback has been overwhelmingly positive. The questions that I received from participants were tremendous. The short course is 2 hours of strategy combined with auxiliary services specific social media and marketing information.
3 social media apps for listening / engaging
I’ve been testing out 3 web-based social media apps. Built to leverage the API’s of sites like Twitter and Facebook, these apps are web-based and can be accessed from any net enabled computer. TweetDeck (Chrome only), HootSuite, and Seesmic are all amazing in terms of functionality. I tested them all out using Google’s Chrome browser. This was mostly due to the fact that TweetDeck is only available as a web app via Chrome.
Aesthetically speaking, I really like the look and feel of Seesmic. It’s been my favorite Twitter app on Android and the web-based version doesn’t disappoint. It’s feature-rich and integrates the following social media services: Twitter, Foursquare, Google Buzz, Facebook, and LinkedIn. TweetDeck works almost as well as the desktop version. HootSuite has long been a popular alternative to TweetDeck. However, I find it’s interface to be less intuitive and quite a bit more “clunky” than Seesmic or TweetDeck. The API connection that TweetDeck leverages in Chrome is impressive. Tweets stream into your web browser almost as fast as they are posted. This makes it very easy to participate in Twitter-based chats using “ChromeDeck.”
In terms of social media listening / engaging, I would recommend that you try out all 3 apps to determine which one works best for you. I’ve been using TweetDeck in Chrome for fast-paced Twitter chats and Seesmic works really well in Firefox. HootSuite offers up a paid, Pro service for folks who want access to a larger feature set. It will be interesting to see how these app providers can continue to provide such amazing apps while at the same time covering their operating costs. While these apps are certainly not as powerful as the social media listening stations that Gatorade and Dell launched last year, I’m certain that you can do quite a bit with a browser, a connection to the Internet, and one of these web-based social media apps.
Which of these 3 apps do you use? Do you use something else?
