Enrollment Growth Hero

If you’re interested in all things related to university enrollment, admissions, and recruitment, I would recommend reading the Enrollment Growth Playbook from Helix Education.

Here’s my take on the playbook from earlier this year:

The Enrollment Growth Playbook represents next generation thinking about how universities and colleges think about their enterprise-level goals, growth, marketing, enrollment, retention, and data intelligence.

Recently, the team at Helix Education contacted me about a new interactive game-based version of the Enrollment Growth Playbook.

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The Enrollment Growth Playbook

To those who believe deeply in the power of higher education, all while tenaciously pushing for its betterment.

Enrollment management has long been one of my professional areas of interest. As a core function within higher education, enrollment growth matters. Recently I had the chance to read a new book on this particular subject from Helix Education.

The Enrollment Growth Playbook represents next generation thinking about how universities and colleges think about their enterprise-level goals, growth, marketing, enrollment, retention, and data intelligence.

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Reflections on the ANZSSA Conference in Auckland, New Zealand

The Australian New Zealand Student Services Association (ANZSSA) Annual Conference in Auckland, New Zealand was one of my favorite events of 2016. It took almost a year’s worth of planning and prep for me to make it to the Southern Hemisphere, but in the end, it was an epic conference in a wonderful city.

Special thanks to Alison Dow, Andrew Tui, and Jordi Austin for the opportunity to give multiple talks including a keynote at the event, a pre-conference workshop, and a special presentation for staff at the Unitec Institute of Technology.

I’ve included my slide decks for all three presentations at the end of this post.

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Traversing Engagement, Experience, Teaching, and Learning

Slides and description from my keynote talk last month at the University of Greenwich Academic Practice and Technology (APT) Conference:

Are we really “post digital?” when we are still having to teach the “why” and “how” of digital engagement?

It seems like the gap that we’re trying to bridge is more about organizational culture than technological challenge. Our new normal is all about engagement. Assuming we have the capability, we just need a shift in our motivations and expectations.

In 2016 (and beyond), Universities and Colleges are shifting towards a market in education in which teaching, learning, employability, student experience, and digital engagement is the epicentre. Providing a balance of views, hope, digital best practice, and “across the pond” comparison, this keynote will set the tone for a day designed to both enhance and challenge our digital capabilities.

Tweets from attendees:

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Crafting a consultancy

What I’ve been up to…

Blogging, tweeting, learning, running, writing, reading, listening, cooking, speaking, volunteering, traveling, consulting, and sleeping.

It’s been 8’ish months since I last gave an update on the blog. Once again, I’ve been quite busy (in a good way). In fact, being busy as a consultant is always a good thing. I’ve spoken at events all over the UK, gave a keynote to an international audience in Mallorca, Spain, and traveled back to the United States to consult with two of my favorite higher education clients.

By the way, as I am constantly crafting my consultancy, here’s my latest description on what I do for a living:

I teach individuals and organizations (usually universities and colleges, but sometimes businesses too) how to communicate more effectively using digital channels. Effective communication via social media includes all things related to marketing, recruitment, student engagement/experience, career development, alumni relations, identity development, “customer” service, teaching/learning, and organizational change.

[Complete list of consulting/speaking engagements thus far for 2016]

Lastly, I have to give a huge shout-out to Jisc for inviting me to speak at their annual DigiFest conference in Birmingham. Definitely one of the neatest events that I’ve ever been to…so much technology!

7 Months is a Good Thing

It’s been 7 months since my last post on this blog. Of course, this is a good thing. Why? Well, it means that life has been quite busy with all sorts of things. Working in the US and the UK has kept me quite busy. When all is said and done for the year, I will have taken 3 epic consulting trips to the US and managed to establish/grow a consulting/speaking presence in the UK. And, I’ve been writing a lot for Inside Higher Ed.

Thankfully, virtual content delivery has been an effective way for me to “present” at US-based events as well as take on work with US clients in a way that doesn’t have me taking too many flights.

The past 7 months has been filled with learning as much as possible about UK higher education via in-person conversations, social media engagement, and reading everything in sight. Of course, I’m also still continuously plugged-in to everything that’s happening in US higher education.

Eric and Gillian

Additionally, Gillian and I have had several opportunities to travel in Europe (Spain, the Netherlands, Italy, and France) and we even ran our first half-marathon in October…In case you’re wondering, the Cardiff Half Marathon is a wonderful event. So, apologies for being a bit less active on this blog.

My bio page as well as my speaking/consulting page are always up-to-date.

Make Time For Learning

Eric Stoller and my watch

Lifelong learning is exciting. The constant ebb and flow of learning new things makes each day an adventure. If you don’t have time to learn, are you really living? What message are you sending out to your kids, your spouse, your co-workers, your friends, or anyone else that matters to you when you say that you “don’t have time to learn how to do ______?” Remember, learning is lifelong. Learning never stops.

Blogs, Stats, Twitter, and Higher Education

Use Twitter as the tip of the iceberg for linking communities with blog content in higher education

If you were ever wondering if Twitter was the tip of the iceberg for connecting short bursts of 140 characters to longer form blog content, look no further. A quick check of web stats for this blog shows an amazing number of college and university IP addresses for visitors who have visited after clicking on links from tweets. These schools are from today…not too bad:

Valparaiso University, SUNY Institute of Technology, Michigan State University, University of Texas at San Antonio, Oregon State University, Miami University, The College of New Jersey, Hofstra University, University of Texas at Austin, Albion College, William Paterson University, University of Washington, Arizona State University, University of York, Claremont University, Simon Fraser University, St. Louis University, Loyola University Chicago, Grand Canyon University, Colleges of the Fenway, North Carolina Central University, University of Wisconsin Madison, San Jose State University, Lincoln University, Texas A&M University, University of Central Florida, North Carolina State University, College of the Holy Cross, University of Cincinnati, Loyola Marymount University, Nova University, Central Methodist University, Merrimack College, Georgia Southwestern State University, Carnegie Mellon University, and the University of Iowa.

Once again, blogs are super useful for content/sharing and Twitter is great for engagement/sharing. I’m frequently sharing all sorts of content on Twitter. Curating useful links and stories via 140 character tweets and leading folks to content that they might not find while surfing.

Original image courtesy of Pexels.