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Archive for the ‘facebook’ tag

9 Years on Facebook

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According to Facebook, I joined “The Facebook” on December 4th, 2004. Who knows…it’s probably just a fad…right? I wonder if Facebook will still exist in 10 more years?

Written by Eric Stoller

February 4th, 2014 at 11:12 am

University of Phoenix, A Facebook Like, and a Sponsored Ad

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The University of Phoenix is using my Like on Facebook

In my attempt to be connected to all things related to higher education, I did something that has had interesting ramifications. One day while perusing Facebook, I liked the University of Phoenix page. I figured that it would nice to see what they were up to and didn’t think twice about it.

Well, always remember that what you do on Facebook can come back to you. Seth Odell, a good friend and interactive marketer for Southern New Hampshire University, sent me a text message today. He asked why I was supporting “team Phoenix.” Little did I know that Phoenix has been running a sponsored ad campaign that shows my “like” of their Facebook page on my friend’s feed. Now, it could just be as simple as Phoenix showing my Facebook connections that I liked their page, or I wonder if Phoenix is using my brand without my permission. I write for Inside Higher Ed and do a fair amount of speaking and consulting within higher education. If that’s the case, I’m not a fan of how that looks or feels. It’s a good reminder that liking something on Facebook can be used by advertisers to promote their brand. While this certainly isn’t a new phenomenon, it is the first time that I’ve had to think about my personal brand in this particular context.

Written by Eric Stoller

January 27th, 2013 at 6:24 pm

The Mobile Campus Revolution: It’s Not Rocket Science, It’s Star Wars

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Mobile-Eric-Stoller

In addition to writing a couple of blog posts for InsideHigherEd while at Blackboard World, I also managed to put on a session about “The Mobile Campus Revolution.”

The fine folk from echo360 were on hand to record my talk with their lecture capture tech.

In order to embed the lecture capture content, I had to embed it in a separate page:
The Mobile Campus Revolution: It’s Not Rocket Science, It’s Star Wars

*Amazing sketchnote art courtesy of Gerren Lamson

**Sadly, there wasn’t any Red Bull available at the New Orleans Convention Center…an alternative energy beverage was consumed during the taping of this talk.

AACRAO Technology Conference Plenary

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Slides from my recent talk at the AACRAO Technology Conference in Chicago.

Here’s part of the description from my talk…I covered a lot in 60 minutes!

Technology: Where are we today? Where are we going tomorrow?
Responsive web design, mobile apps, early alert systems, “big” data, privacy and social media are all topics that are extremely relevant to the work of admissions and registrars professionals.

However, regardless of the technology tools, we have to remember this too:

Resources, links, videos, etc, after the jump.

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CAMEX 2012: Creating Customer Connections with Social Media

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Slides from my social media educational session at this year’s CAMEX event in Salt Lake City, Utah. I gave a 60 minute talk about how campus stores can use social media for strategic communications and marketing. Additionally, I led more than 14 hours of social media consultation sessions with campus store representatives.

Resources from both my talk and consulting sessions are available after the jump. Read the rest of this entry »

Written by Eric Stoller

March 8th, 2012 at 2:28 pm

Social Media and the SSAO

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Social Media and the Senior Student Affairs Officer (SSAO)
Educate, Engage, and Energize Students

With the rapid growth of social media and accompanying surge in online activity, particularly among university and college students, student affairs staff are using the latest technologies to engage students and forge stronger ties to programs, services, and events. Increasingly, senior student affairs officers (SSAOs) are building their own communities and initiating important conversations through a variety of social media sites. This article provides an overview of social media and how it can help student affairs make and keep vital connections. Read the rest of this entry »

Student Affairs Live – Episode 1

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student affairs live blog

Yesterday’s first episode of Student Affairs Live with Ed Cabellon went amazingly well. Ed, as always, rocked with insightful commentary / answers and the #SAlive backchannel on Twitter was super active. According to the stats, we had 70 viewers of the live broadcast! More than 270 tweets were posted to the backchannel. Overall, an amazing debut for the show. Student Affairs Live is part of the Higher Ed Live network and is sponsored by Inigral.

The next live show will be on Wednesday, March 23rd at 1:00PM PT with Laura Pasquini. Laura will be talking about Personal Learning Networks (PLNs) and the End of Silos in Higher Education.

Here are some of the top tweets from yesterday’s show:
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Social Media Unsessions at #NASPA11

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NASPA 2011 social media unsessions

I’m excited to announce that I will be leading two “unsessions” at the 2011 NASPA Conference. I’ll be facilitating two separate conversations. The first unsession will focus primarily on Twitter best-practices for professional development as well as how to use Twitter to connect with students. The second unsession is for folks who are ready to have a conversation about advanced social media tactics, strategies, and implementations. See you in Philly!

Twitter 202: Beyond #hashtags, @lists, and RTweets

Tuesday, March 15
9:30 AM – 10:15 AM
115 – B – Convention Center

Although only recently picked up by the general population, Twitter is now commonplace for individuals wanting to get breaking news. But Twitter is more than finding out what people are eating or the latest gossip. Attendees of this unsession should come prepared to share how they utilize Twitter in their professional development, as well as best practices for connecting with students. Please note, attendees of this unsession will benefit most if they already have a basic understanding of Twitter.

Social Media: Advanced uses, tips, and strategies for SA Pros

Tuesday, March 15
2:00 PM – 2:45 PM
115 – B – Convention Center

Social Media sessions have been highlights of student affairs conferences for several years. It’s now time to talk about how we have been using the tools in strategic ways to communicate and create connections with our students. This unsession will be a facilitated conversation for members of the community to share their social media best practices and advanced techniques for using social media to enhance their professional “tech-deavors”. Be ready to chat, share, and learn about advanced uses of Twitter, Facebook, and YouTube…a.k.a. “The Big 3.”

In addition to the two social media unsessions that I’m leading, there are two other must-attend sessions:

Social Media, Enriched Professional Development and the Future of Student Affairs

Coordinating Presenter: Mamta Accapadi
Monday, March 14
9:30 AM – 10:15 AM
115 – B – Convention Center
Social Media is not just a way to reconnect with friends from your past or share what’s going on in your day in less than 140 characters. Social media, especially with regards to professional development, is also a fantastic way to connect with colleagues and delve deeper into conversations. Attend this session, facilitated by author of the Leadership Exchange article Integrating Technology into your Daily Routine, to discuss ways to enhance your professional development capacity here in Philadelphia and beyond.

Facebook, Flickr, Foursquare, Film (YouTube): Facilitating familiarity through social media

Coordinating Presenter: Nathan Victoria
Monday, March 14
3:45 PM – 4:30 PM
115 – B – Convention Center
A little more than five years ago, all of the social media channels listed above did not exist. Now, these channels are used constantly to form connections and market to our student bodies. Attend this unsession to share your best practices around these social media channels, as well as have conversations about challenges you are facing.

Campus Auxiliary Services Social Media Marketing Short Course

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NACAS-campus-auxiliary-services-marketing

The campus auxiliary services social media and marketing short course that I created and presented for NACAS is now available for sale.

Are you or your staff tasked with managing or leveraging your organization’s social media / marketing ventures?

Social media is no longer an add-on for campus auxiliary marketers. Facebook, Twitter, and YouTube are now part of the traditional marketing mix. This two-part short course will teach you how to successfully leverage social media tools, mobile apps, and location-based services for sustainable auxiliary services marketing.

You’ll learn the latest strategies for creating a social media listening station and will learn how to effectively utilize: Facebook Places, Twitter Fast Follow, Foursquare, YouTube, SCVNGR, and QR Codes.

There were 64 institutions that signed up for the live webinar and over 500 total attendees. Feedback has been overwhelmingly positive. The questions that I received from participants were tremendous. The short course is 2 hours of strategy combined with auxiliary services specific social media and marketing information.

Campus Auxiliary Services Marketing in 2011: Social Media, Mobile Apps, and Sustainable Strategies for Success

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NACAS-campus-auxiliary-services-marketing

I’m pleased to announce that I will once again be teaming up with NACAS to present information/strategies for campus auxiliary services marketers:

Are you or your staff tasked with managing or leveraging your organization’s social media / marketing ventures?

Social media is no longer an add-on for campus auxiliary marketers. Facebook, Twitter, and YouTube are now part of the traditional marketing mix. This two-part short course will teach you how to successfully leverage social media tools, mobile apps, and location-based services for sustainable auxiliary services marketing.

You’ll learn the latest strategies for creating a social media listening station and will learn how to effectively utilize: Facebook Places, Twitter Fast Follow, Foursquare, YouTube, SCVNGR, and QR Codes.

Campus Auxiliary Services Marketing in 2011:
Social Media, Mobile Apps, and Sustainable Strategies for Success with Eric Stoller

Part 1: Feb 22, 2:00PM – 3:00PM EST
Part 2: March 1, 2:00PM – 3:00PM EST
*Includes some pre- and mid-event “homework.”

In partnership with NACAS – the largest auxiliary services support organization serving higher education.