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Social Media and the SSAO

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Social Media and the Senior Student Affairs Officer (SSAO)
Educate, Engage, and Energize Students

With the rapid growth of social media and accompanying surge in online activity, particularly among university and college students, student affairs staff are using the latest technologies to engage students and forge stronger ties to programs, services, and events. Increasingly, senior student affairs officers (SSAOs) are building their own communities and initiating important conversations through a variety of social media sites. This article provides an overview of social media and how it can help student affairs make and keep vital connections. Read the rest of this entry »

Student Affairs and Social Media

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Ryan Masin, a graduate student in the College Student Development program at OSU (Oklahoma State University), asked me to answer several question about higher education, student affairs, and social media. We spent 45 minutes chatting about everything from the ubiquity of Facebook to how social media will influence student development theory.

Ryan and I first met at the NASPA Annual Conference during my social media unsessions.


@ this should certainly be an interesting interview! The irony of using #satech for an interview surrounding the subject matter!
@RyanCMasin
Ryan Masin

Social Media Unsessions at #NASPA11

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NASPA 2011 social media unsessions

I’m excited to announce that I will be leading two “unsessions” at the 2011 NASPA Conference. I’ll be facilitating two separate conversations. The first unsession will focus primarily on Twitter best-practices for professional development as well as how to use Twitter to connect with students. The second unsession is for folks who are ready to have a conversation about advanced social media tactics, strategies, and implementations. See you in Philly!

Twitter 202: Beyond #hashtags, @lists, and RTweets

Tuesday, March 15
9:30 AM – 10:15 AM
115 – B – Convention Center

Although only recently picked up by the general population, Twitter is now commonplace for individuals wanting to get breaking news. But Twitter is more than finding out what people are eating or the latest gossip. Attendees of this unsession should come prepared to share how they utilize Twitter in their professional development, as well as best practices for connecting with students. Please note, attendees of this unsession will benefit most if they already have a basic understanding of Twitter.

Social Media: Advanced uses, tips, and strategies for SA Pros

Tuesday, March 15
2:00 PM – 2:45 PM
115 – B – Convention Center

Social Media sessions have been highlights of student affairs conferences for several years. It’s now time to talk about how we have been using the tools in strategic ways to communicate and create connections with our students. This unsession will be a facilitated conversation for members of the community to share their social media best practices and advanced techniques for using social media to enhance their professional “tech-deavors”. Be ready to chat, share, and learn about advanced uses of Twitter, Facebook, and YouTube…a.k.a. “The Big 3.”

In addition to the two social media unsessions that I’m leading, there are two other must-attend sessions:

Social Media, Enriched Professional Development and the Future of Student Affairs

Coordinating Presenter: Mamta Accapadi
Monday, March 14
9:30 AM – 10:15 AM
115 – B – Convention Center
Social Media is not just a way to reconnect with friends from your past or share what’s going on in your day in less than 140 characters. Social media, especially with regards to professional development, is also a fantastic way to connect with colleagues and delve deeper into conversations. Attend this session, facilitated by author of the Leadership Exchange article Integrating Technology into your Daily Routine, to discuss ways to enhance your professional development capacity here in Philadelphia and beyond.

Facebook, Flickr, Foursquare, Film (YouTube): Facilitating familiarity through social media

Coordinating Presenter: Nathan Victoria
Monday, March 14
3:45 PM – 4:30 PM
115 – B – Convention Center
A little more than five years ago, all of the social media channels listed above did not exist. Now, these channels are used constantly to form connections and market to our student bodies. Attend this unsession to share your best practices around these social media channels, as well as have conversations about challenges you are facing.

#NASPA11 + #SAchat Tweetup

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NASPA 2011 and SACHAT tweetup - Philadelphia

This year’s NASPA Annual Conference will be a social media student affairs extravaganza.

Have you signed up for the #NASPA11 #SAchat tweetup?

#NASPA11 Tweetup Sign Up Sheet
Monday, March 14 | 8:30 PM
Philadelphia Marriott Downtown, Hotel Lobby
1201 Market Street

Meet, greet, and network with student affairs professionals from all over the world. The Philadelphia tweetup is going to be a major event. Don’t tweet? Never used Twitter? That’s okay, there will be plenty of folks to help get you into the Twittersphere. If you want to get a head start on learning how to use Twitter, I would highly recommend that you read this Twitter 101.

I’m guessing that a major topic of conversation will be the upcoming consolidation vote which begins on Tuesday, March 15th.

Under the radar – #sachat needs to follow @tsand

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One of my most favorite student affairs professionals is also one of the most unique SA pros in the biz. His name is Todd Sanders. As the Student Affairs “Web Guy” for the University of Wisconsin – Green Bay, Todd is a prominent figure in the higher education web sphere. While I’ve never actually met Todd, I have virtually known him for several years. Having been a commenter on the higher education blogging circuit, I’ve run into Todd’s insightful comments for quite some time.

Follow Todd Sanders please
He’s also one of the funniest people that I “know” on Twitter. If you’re in student affairs and you don’t know Todd, it’s probably because there aren’t that many student affairs web devs in the SA-universe. The #SAtech crowd has had to regularly find communities that are outside of the usual student affairs associations. For example, I know that Todd has been a prominent member of the HighEdWeb crowd. It makes sense. Web Devs/Multimedia Producers/Marketers/Designers/etc. need to hang out with folks who share similar interests, challenges, and opportunities.

So why am I blogging about Todd this evening? Great question! The cool thing about Todd is that he is currently on the cusp of being a veritable student affairs celebrity for his overall amount of awesomeness.

Todd submitted the video at the top of this post for the Mercedes-Benz Tweet Race. His video was selected out of thousands of submissions. I mean, how could anyone resist the Mercedes-Benz logo made out of carrots! In all seriousness, Todd’s videography skills are top notch. I’ve never known anyone else in the student affairs community that can do what Todd does. I am thrilled that his video was chosen for this philanthropic contest.

“The Twitter-fueled campaign (http://on.fb.me/SBTweetRace) will put four two-person driving teams behind the wheels of specially equipped 2011 Mercedes-Benz vehicles – each embarking separately from Chicago, Los Angeles and New York and Tampa — on February 2 and converging on February 4 at Cowboys Stadium outside Dallas, Texas.

Mercedes-Benz is donating $25,000 to St. Jude Children’s Research Hospital at the start of the race AND another donation of $20,000 if #MBteamS gets to Dallas with the most social points! However, if they can raise $5000 here, the grand total going to St. Jude will be $50,000!

Once the race starts on February 2, the driving teams will depart from their respective locations and attempt to generate as much Twitter activity, or “Tweet Fuel” as possible for their journey to Dallas. Over a three-day period, they will earn points not only for collecting Tweet Fuel, but for their performance on a series of social media-related challenges they will face along the way.”

Mercedes-Benz Tweet RaceSo how do you help Todd, Team S, and St. Jude Children’s Research Hospital?
It’s simple:

  1. Like the MB Team S Facebook page
  2. Follow @tsand on Twitter
  3. Spread the word about Team S (Short for “StudentAffairs”) and be ready to provide copious amounts of tweet fuel for #MBteamS between February 2nd and February 4th.


Written by Eric Stoller

January 28th, 2011 at 9:54 pm

Blogging for Inside Higher Ed

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Student Affairs and Technology - IHE year 1

I’ve been blogging for Inside Higher Ed (IHE) for 6 months. The word cloud represents the most-used words in the 45 posts that I’ve written for my “Student Affairs and Technology” blog. Twitter has been one of my favorite topics to write about. It’s such a wonderfully versatile social media tool.

I’m thoroughly enjoying my ride as a blogger for IHE. I write at least 2 posts per week. As a seasoned blogger, having deadlines and a post quota has been incredibly motivating. My editor has a fantastic sense of humor. He has been a delightful boss. I can’t wait to see if I can crack 100 posts in 2011.

The only caveat of course has been that this blog has been a bit neglected. I’ve been much more active on Twitter in 2010. With a paid blogging gig and Twitter taking up more of my publishing time, I do try to put something up on this site from time to time. Stay tuned for significant site updates. I plan on incorporating more of my consulting endeavors on this blog as I continue to navigate the “Stoller Coaster.”

Poll: Which best describes technology leadership in your overall student affairs organization?

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Leslie Dare is one of my favorite student affairs techies. I remember reading Leslie’s call to action regarding the NASPA Technology Knowledge Community in 2006: “Technology in Student Affairs: Seeking Knowledge, Craving Community.” Having been present for the disbanding of the original KC, I was encouraged by Leslie’s leadership and insight into student affairs technology.

Leslie has created a poll that I think asks an important question for anyone who works in student affairs. This poll indicates to me that the relationship between technology and student affairs is complicated and emerging. Leslie and I would both love to know your answer to this question:


Written by Eric Stoller

November 29th, 2010 at 3:17 pm

Student Affairs + Technology: IHE Recap

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Career Services and Social Media: Todd really says it best ;-)

@EricStoller If there is a single Student Affairs dept that could *pwn* social media it is career services.less than a minute ago via web

Let’s shift some paradigms: Introducing my new blog at Inside Higher Ed.

Challenge and Tech Support: Student Affairs practitioners and Tech Support departments…please let us be admins.

Do you YouTube? Don’t forget to add captions: Would you build a new building without an elevator? Nope… Then why would you ever create videos without captions?

George Orwell, Web Stats, and Your Site Visitors: Student Affairs + Web Stats….Nerdvana :-)

Blogging Student Affairs and Technology

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Inside Higher Ed - blogging about student affairs and technology - Eric Stoller

I am thrilled to announce that I’m going to be blogging about Student Affairs and Technology for Inside Higher Ed (IHE). As an avid reader of IHE, I am very excited to join the IHE blogging team. I think that my posts on student affairs + technology will complement Joshua Kim’s blog on Technology and Learning.

Recently, I held a contest via Twitter to name my new blog. The incentive — a $100 Amazon gift card — courtesy of Inside Higher Ed. Several folks came up with interesting/creative blog names. I think the #SAChat Community provided the majority of ideas. Student Affairs folks are uber creative.

Here are my 3 favorite submissions:

  • Jeff Jackson: The Stoller Strikes Back, Return of the Blogosphere, Student Affairs….I am Your Blogger
  • Zack Ford: Challenge and Tech Support
  • ACUHO-I (sent via DM): Binary Code of Conduct

Choosing a winner from these 3 has been extremely challenging. Star Wars references, Sanford, and an entire Association…how cool is that?!! After more than a week of deliberate (intentional ;-) ) deliberating I have decided that the winner of the gift card is:

eric-stoller-challenge-and-tech-support

Zack Ford’s submission made me laugh. It’s subtle….and I love subtlety. The obvious nod / homage to Nevitt Sanford warms the heart. Challenge and Support is one of my all-time favorite, and oft-used, student development theories.

It should be noted that Julie Larsen was correct…the official name of my new blog is going to be: Student Affairs and Technology. The name needed to be something that would be simple enough that any IHE reader would know exactly what it was about. The blog also needed to be search engine friendly…”Students Affairs + Technology” is simple and searchable.

Stay tuned for my first official post on Inside Higher Ed!

Honorable mention:

Julie P-Kirchmeier: Stoller: Resistance is Futile

Niki Rudolph: Epic Stoller

Justine Carpenter: Tech Tips for SAPs

Christopher Conzen: The Stoller Coaster

Student Affairs + Jobs + RSS + Email

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Using RSS to conduct a student affairs job search

Conducting a successful student affairs job search requires patience, networking, and technology. That’s right, technology. One particular tech tool that is extremely useful for conducting a search is RSS. Job postings delivered to your feed reader via RSS means that new job announcements are efficiently delivered to your virtual doorstep.

If you aren’t familiar with using RSS, please watch this video for more information:

If you need an RSS feed reader, I would highly recommend using Google Reader:

There are a few student affairs websites that offer job postings via RSS feeds, including:

Remember to look for the RSS symbol – RSS Symbol – or for a link to RSS data. Ideally, all student affairs job sites will offer RSS feeds in the near future as this makes conducting a search ultra-convenient.

An alternative to RSS feeds for job postings is the “Email Alert.” Several sites offer email alerts based on a variety of search queries. ACPA, The Chronicle of Higher Education, The Placement Exchange, and the Higher Education Recruitment Consortium all offer student affairs job search updates via email alerts.

In addition to the RSS and Email solutions mentioned above, most student affairs associations / higher education news sites offer job listings on their websites. Here are direct links to the student affairs job listings for the following associations / resource sites.

Student Affairs jobs via professional associations:

Student Affairs jobs via higher education publications / job sites: