Update: My slides are now embedded at the bottom of this post.
On Friday, December 11 I’m speaking at Princeton University as a featured speaker for Princeton’s Social Media Day. My talk will be on â€œWhy Your Digital Identity Matters*.â€ Additionally, I’m participating on a panel on social media and journalism for media makers on Thursday, December 10th. This will be my second time visiting Princeton University as a speaker and I’m excited to get to come back to share my thoughts with Princeton’s staff, students, and faculty.
Social Media Day at Princeton University is a campus-wide event designed to engage, educate and empower faculty, staff, students and alumni to learn about best practices, trends, tools and tactics in the effective use of social media. The event will include prominent digital leaders and alumni, representatives from multiple social platforms and members of the University community who will facilitate discussions, panels and workshops for students, faculty and staff. A few of the topics that will be covered include:
- How to use social media effectively for personal and professional branding
- Ways you can leverage or build communities and networks
- Taking social to the next level within the Princeton community
- Using social for research, teaching, the arts, entrepreneurship and more
*More info on my Why Your Digital Identity Matters talk:
Digital communication has fundamentally altered the core tenets of professional interaction. Gone are the days when our professional and personal lives were separated into two distinct halves. Nowadays, a comprehensive digital presence showcases your ability to blend professionalism with your holistic self. Social media provide opportunities and challenges for individuals as they strive to create a personal brand that is both vulnerable, authentic, and professional.