Sustaining social media strategies

Twitter birds by Chris Wallace

I was checking out the Twittersphere the other day via TweetDeck when I noticed a rather edgy tweet by Brad J Ward:

How sustainable is your social web strategy? 4 tweets since June from @elginspartans. Just some food for thought. via @bradjward

Brad’s tweet got me thinking about how I approach the Twitter accounts that I manage for OSU’s College of Health and Human Sciences. We have two accounts: HHS Advising and OSU HHS. My personal Twitter account, @ericstoller, is not affiliated with the HHS accounts. I keep everything separate during the work day with the help of CoTweet. If I am on vacation, out sick, etc., our web team can access CoTweet and post on the HHS Twitter accounts. Our social media strategy in HHS is not predicated upon the social media following of any one individual. It’s a team effort. It’s an organizational strategy that will (hopefully) continue regardless of individual personnel ebb and flow.

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Student Affairs Practitioners and Twitter

Student Affairs is on Twitter
Tweet, tweet, tweet: Student Affairs is on Twitter
A microblogging phenomenon known as Twitter has recently rocketed into popular consciousness. In existence for 3 years, Twitter is not exactly the newest social networking site. However, it was in 2009 that Twitter’s mainstream notoriety occurred. Twitter users in Iran produced thousands of microblog posts informing the world of post-election protests. Ashton Kutcher and CNN held a contest to see which of their popular accounts could garner the most followers. Oprah and Ellen began tweeting this year. Even President Obama utilized Twitter as part of a successful election communications strategy. Twitter provides a content platform that can be used for personal tweets, organizing, event updates, networking, content syndication and research.

What does Twitter have to do with Student Affairs and its practitioners?
The answer to how Twitter is relevant to Student Affairs practitioners is stunningly simple: communication. Hundreds of higher education institutions, senior leaders within those organizations, and social media savvy faculty/staff/students are posting 140 character microblog updates to Twitter on a daily basis. Twitter provides a conduit for a wide variety of communication-based applications that Student Affairs professionals can utilize.

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OSU is Powered by Orange

OSU is Powered By Orange

Oregon State University’s Powered by Orange campaign features a social media extravaganza that includes: a WordPress-based blog, Flickr photos, a Google Map, Twitter updates, a LinkedIn group, YouTube videos and a Facebook group.

What’s Powered by Orange? It’s you — the network of alumni, students, faculty, staff, friends and fans connected to Oregon State University. It’s the positive impact you make every day in Portland and beyond — on the economy, the environment and the community. Use this Web site to tell your story and connect with the other practical idealists who are Powered by Orange.

Are you Powered by Orange?

You are if you’re connected to Oregon State University — whether you’re alumni, student, faculty, staff, friend or fan. You are part of OSU’s enduring purpose to make a positive impact on people, the economy and the environment in Oregon and beyond. At work and in the community, it’s your talent, innovation and dedication that turn OSU ideals into action. Use this site to show your impact and network with others who are Powered by Orange.

Oregon State University Social Media Directory

Oregon State University has a new social media directory page. Facebook, Flickr, Twitter, YouTube and WordPress are the primary communication mediums for OSU’s social media presence. I’m sure this list will continue to grow as more and more departments engage in social media implementations.

Facebook pages and groups

Flickr photo feeds

Twitter Feeds

YouTube

Other Social Media, Video and Audio Sites

OSU Bloggers

Wikis

via the OSU Dialog blog

Strands

Strands Beta
Strands is a web-based social media aggregator with a twist. Strands is currently in beta (I have 2 invites, if you want one let me know) and it currently pulls in my personal feeds from Flickr, Delicious, Twitter, Facebook, this blog, and a few other sites.

“Strands helps people discover new things from people they care about. Strands gives users the ability to record their activities and keep track of their friends across multiple social networks and services. Based on your aggregated activities, Strands enables discovery of new things based on your own behaviors as well as those of your friends and influencers.”

Strands (the company) also happens to be located in Corvallis, Oregon! They sent me that spiffy t-shirt after I sent them an email…the site is still in beta so there are definitely still some issues, but overall, it looks promising.

Student Affairs Technology

The following videos were not created specifically for student affairs practitioners. However, due to their extreme awesomeness, I feel that they are must-watch for anyone who is interested in technology and student affairs.

What is a podcast?

What is social media?

What is Twitter?

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Can Social Media End Racism?

Carmen Van Kerckhove from Racialicious has submitted a panel idea for the SXSW Interactive Festival:

Can Social Media End Racism?
The tangled issues of race and privilege in our society come to a boiling point on the internet. Exploring the complicated place of race in society, this presentation examines the ideas of race in the digital environment with a specific focus on social media.