Growing Twitter

If you’re ever in need of a quick and easy way to visualize the growth of your followers on Twitter, look no further than the Wildfire Social Media Monitor. While your total number of followers on Twitter is really more of a vanity metric, the Wildfire tool is a great way to see if certain accounts have been artificially increasing their following.

According to the graph, on April 28th, 2010, I had 1,586 followers on Twitter. Whenever a client asks me to help them grow their followers on Twitter, I usually talk about providing quality content and engaging with their audience…over time, your follower count will grow on its own.

Getting Radical at the Big Ideas in Higher Education Conference

Eric Stoller - Big Ideas in Higher Education Conference

The most-commented, most-discussed post that I’ve ever written for Inside Higher Ed was last year’s “Where Are the Radical Practitioners” entry. It quickly collected far more comments than I had expected, and I made the decision not to answer any of them due to the epic amount of time that it would’ve taken to constructively engage with all of them. Out of frustration and needing to vent, I did write up a quick “pseudo addendum” and posted it to this blog as “Radical and Student Affairs.”

What happened after that was an intriguing journey as I was asked to talk about being radical in student affairs at the Big Ideas in Higher Education Conference. In hindsight, I don’t think I really needed the social media aspect of my Big Ideas talk. Next time!

Unlike any other conference that I spoke at last year, 99% of Big Ideas featured speakers weren’t employed in higher education. It made for a fascinating event. My favorite part of the Big Ideas experience was meeting so many cool speakers. Charlie Todd of Improv Everywhere and I had a great chat about our appreciation for retro Saucony sneakers. Amber Rose Johnson gave a slam poetry reading that gave me chills. And then there was Dayna Steele…well, she’s a legit rockstar! The full slide deck and video of my talk is after the jump. Continue reading Getting Radical at the Big Ideas in Higher Education Conference

Mashable – Social Media Day Boston

Mashable Social Media Day - Boston - Eric Stoller

So this post is amazingly late. However, here it is… Last summer, I was asked to be on a social media panel for Mashable’s Social Media Day in Boston. The topic for the panel was on building brands with social media. Taking place at Boston University, the panel was moderated by BU’s Steve Quigley. It was my first time working with Steve and I was thoroughly impressed. He’s a PR professor at BU and I hope his students soak up as much of his wisdom as they possibly can. Joining me on the panel were Tamsen Webster and Tyler Cyr. Tamsen knows everything about social media. I’m serious. Tyler does social media for Dunkin’ Donuts…I didn’t have the heart to tell him that I’m a Starbucks guy. I was thrilled to be representing higher education and to just listen to all of the knowledge that Steve, Tamsen, and Tyler dropped at Social Media Day Boston. Remember, if you go to a party, engage in a conversation..the same thing goes with social media. The full video from our conversation is after the jump. Continue reading Mashable – Social Media Day Boston

CAMEX 2012: Creating Customer Connections with Social Media

Slides from my social media educational session at this year’s CAMEX event in Salt Lake City, Utah. I gave a 60 minute talk about how campus stores can use social media for strategic communications and marketing. Additionally, I led more than 14 hours of social media consultation sessions with campus store representatives.

Resources from both my talk and consulting sessions are available after the jump. Continue reading CAMEX 2012: Creating Customer Connections with Social Media

Social Media and the SSAO

Social Media and the Senior Student Affairs Officer (SSAO)
Educate, Engage, and Energize Students

With the rapid growth of social media and accompanying surge in online activity, particularly among university and college students, student affairs staff are using the latest technologies to engage students and forge stronger ties to programs, services, and events. Increasingly, senior student affairs officers (SSAOs) are building their own communities and initiating important conversations through a variety of social media sites. This article provides an overview of social media and how it can help student affairs make and keep vital connections. Continue reading Social Media and the SSAO

Delicious.com still tastes good

Well, Delicious doesn’t really have a taste per se…it’s a website. However, users of the site were pleased to find out this week that Yahoo! had sold Delicious:

“Yahoo! is excited to announce that Delicious has been acquired by the founders of YouTube, Chad Hurley and Steve Chen. As creators of the largest online video platform, Hurley and Chen have firsthand expertise enabling millions of consumers to share their experiences with the world. Delicious will become part of their new Internet company, AVOS.”

If you’re wondering why the sale of Delicious is important, feel free to surf over to a blog post that I wrote for Inside Higher Ed. I currently have more than 3,800 bookmarks in Delicious. It is my brain’s external hard drive. I use Delicious to keep track of a variety of sites that I come across.

When it was announced last year that Yahoo! might be closing down Delicious, I was devastated. The news this week is terrific because it means that Delicious should be available for several more years. For users of Delicious, the utility of the site is tremendous. Long live Delicious!

Student Affairs and Social Media

Ryan Masin, a graduate student in the College Student Development program at OSU (Oklahoma State University), asked me to answer several question about higher education, student affairs, and social media. We spent 45 minutes chatting about everything from the ubiquity of Facebook to how social media will influence student development theory.

Ryan and I first met at the NASPA Annual Conference during my social media unsessions.

Student Affairs Technology, Social Media, and #NASPACPA

It’s been a busy week for yours truly…I made an unscheduled appearance on the BreakDrink.com Student Affairs Podcast, broadcast the first ever live episode of Student Affairs Live, and was interviewed in a podcast on StudentAffairs.com. I’ll be at the 2011 NASPA Annual Conference from Saturday through next Wednesday. I’m excited that I get to put on two student affairs social media unsessions at the conference. I can’t wait to blog, tweet, and record as much of the event as I can.

At about the 12:25 mark, I called in to chat about the proposed NASPA + ACPA consolidation:
[audio:http://ericstoller.com/blog/audio/BreakDrink-NASPA-ACPA-Eric-Stoller.mp3]

I had a great time chatting with Stuart Brown of StudentAffairs.com about student affairs technology and social media:
[audio:http://ericstoller.com/blog/audio/Eric-Stoller-Student-Affairs.mp3]

Social Media Unsessions at #NASPA11

NASPA 2011 social media unsessions

I’m excited to announce that I will be leading two “unsessions” at the 2011 NASPA Conference. I’ll be facilitating two separate conversations. The first unsession will focus primarily on Twitter best-practices for professional development as well as how to use Twitter to connect with students. The second unsession is for folks who are ready to have a conversation about advanced social media tactics, strategies, and implementations. See you in Philly!

Twitter 202: Beyond #hashtags, @lists, and RTweets

Tuesday, March 15
9:30 AM – 10:15 AM
115 – B – Convention Center

Although only recently picked up by the general population, Twitter is now commonplace for individuals wanting to get breaking news. But Twitter is more than finding out what people are eating or the latest gossip. Attendees of this unsession should come prepared to share how they utilize Twitter in their professional development, as well as best practices for connecting with students. Please note, attendees of this unsession will benefit most if they already have a basic understanding of Twitter.

Social Media: Advanced uses, tips, and strategies for SA Pros

Tuesday, March 15
2:00 PM – 2:45 PM
115 – B – Convention Center

Social Media sessions have been highlights of student affairs conferences for several years. It’s now time to talk about how we have been using the tools in strategic ways to communicate and create connections with our students. This unsession will be a facilitated conversation for members of the community to share their social media best practices and advanced techniques for using social media to enhance their professional “tech-deavors”. Be ready to chat, share, and learn about advanced uses of Twitter, Facebook, and YouTube…a.k.a. “The Big 3.”

In addition to the two social media unsessions that I’m leading, there are two other must-attend sessions:

Social Media, Enriched Professional Development and the Future of Student Affairs

Coordinating Presenter: Mamta Accapadi
Monday, March 14
9:30 AM – 10:15 AM
115 – B – Convention Center
Social Media is not just a way to reconnect with friends from your past or share what’s going on in your day in less than 140 characters. Social media, especially with regards to professional development, is also a fantastic way to connect with colleagues and delve deeper into conversations. Attend this session, facilitated by author of the Leadership Exchange article Integrating Technology into your Daily Routine, to discuss ways to enhance your professional development capacity here in Philadelphia and beyond.

Facebook, Flickr, Foursquare, Film (YouTube): Facilitating familiarity through social media

Coordinating Presenter: Nathan Victoria
Monday, March 14
3:45 PM – 4:30 PM
115 – B – Convention Center
A little more than five years ago, all of the social media channels listed above did not exist. Now, these channels are used constantly to form connections and market to our student bodies. Attend this unsession to share your best practices around these social media channels, as well as have conversations about challenges you are facing.

Campus Auxiliary Services Social Media Marketing Short Course

NACAS-campus-auxiliary-services-marketing

The campus auxiliary services social media and marketing short course that I created and presented for NACAS is now available for sale.

Are you or your staff tasked with managing or leveraging your organization’s social media / marketing ventures?

Social media is no longer an add-on for campus auxiliary marketers. Facebook, Twitter, and YouTube are now part of the traditional marketing mix. This two-part short course will teach you how to successfully leverage social media tools, mobile apps, and location-based services for sustainable auxiliary services marketing.

You’ll learn the latest strategies for creating a social media listening station and will learn how to effectively utilize: Facebook Places, Twitter Fast Follow, Foursquare, YouTube, SCVNGR, and QR Codes.

There were 64 institutions that signed up for the live webinar and over 500 total attendees. Feedback has been overwhelmingly positive. The questions that I received from participants were tremendous. The short course is 2 hours of strategy combined with auxiliary services specific social media and marketing information.