Brad’s tweet got me thinking about how I approach the Twitter accounts that I manage for OSU’s College of Health and Human Sciences. We have two accounts: HHS Advising and OSU HHS. My personal Twitter account, @ericstoller, is not affiliated with the HHS accounts. I keep everything separate during the work day with the help of CoTweet. If I am on vacation, out sick, etc., our web team can access CoTweet and post on the HHS Twitter accounts. Our social media strategy in HHS is not predicated upon the social media following of any one individual. It’s a team effort. It’s an organizational strategy that will (hopefully) continue regardless of individual personnel ebb and flow.