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CAMEX 2012: Creating Customer Connections with Social Media

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Slides from my social media educational session at this year’s CAMEX event in Salt Lake City, Utah. I gave a 60 minute talk about how campus stores can use social media for strategic communications and marketing. Additionally, I led more than 14 hours of social media consultation sessions with campus store representatives.

Resources from both my talk and consulting sessions are available after the jump. Read the rest of this entry »

Written by Eric Stoller

March 8th, 2012 at 2:28 pm

“Radical” and Student Affairs

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PUSH

I asked a question and received 40 comments: “Where are the Radical Practitioners?” One of the interesting themes was the idea that people couldn’t be radical (as they defined it) for fear of losing their jobs…couple that logic to another theme: because I am no longer a fulltime student affairs practitioner, I am no longer qualified or credible when it comes to asking about or asking for radical practices in student affairs. Seems like I am in a prime position to add radical commentary as I am not in a position to “lose” my job. Although, some (and I would agree) would say that I am in a far riskier position as a consultant who generates controversial critical conversations. And, while I was employed fulltime, I would like to point out that that was when the majority of my radical writing took place. In fact, I remember when I got raked over the coals after this post came out about student affairs and technology. That particular post, in my view, was fairly benign in terms of its “radical” nature. However, it was perceived by some as too provocative. That’s me….a thought provoker.

Radical Student Affairs Practitioners … Do they exist? Does our profession allow them to exist? Do we nurture them or isolate them? Are they leading our associations or quietly leading from the periphery? Does Student Affairs deconstruct the status quo or do we sustain it?

What do you think? Add your voice to the comments at the original post on Inside Higher Ed.

[image credit]

Written by Eric Stoller

January 18th, 2012 at 7:19 pm

Just keep running

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Yesterday, I ran the Cambridge 5K. It was the second 5K that I’ve done and it was the first time I had run an event that was officially timed. According to the web, the temperature for the run was 24 degrees. That’s right….it was super cold. Fortunately, I was very bundled up…unlike some of the race participants. Several runners had on some sweet costumes!

For me, running has been something that has challenged me throughout my life. When I ran track in junior high, I suffered from exercise-induced asthma. I dislocated my left knee during my first year of high school. My knees have always been cranky. However, running in my 30s has become something that I enjoy. And, my knees and lungs have not bothered me for the most part. I think I’m in better shape now than I was when I was in my 20s. Running allows for a lot of contemplative thinking, helps with stress reduction / sleep, and keeps me more physically fit then I would be if I wasn’t pounding the pavement.

Here’s the start of the Cambridge 5K race.

One of the neat aspects of the course was that it went around Harvard University:

My per mile pace for this race was just under 10 minutes at 9:57. I think I can do better. The cold weather for this run made my lungs feel pretty sore. Next time, I think I’ll be faster. Running really isn’t that complicated. The more you run, the better you feel. The better you feel, the easier it is to run. Just keep running.

Written by Eric Stoller

December 19th, 2011 at 10:46 am

Posted in Running,This and that

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The Art of Moving: Purging and Packing

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Purging and Packing

A friend of mine recently announced that she will be moving soon to begin a new job. She tweeted that she needed tips for how to “effectively and efficiently purge, then pack up, a household.” I have moved twice this year so I figured that it might be useful for me to share some of my thoughts on purging and packing. Read the rest of this entry »

Written by Eric Stoller

November 29th, 2011 at 9:31 am

Posted in This and that

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Getting dusty in here

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Dust Bowl 1935

Having been a consistent blogger on this site since 2004, I find myself in a bit of a conundrum. My consulting adventures, writing projects, and speaking engagements are capturing almost all of my blog time. I love writing, exploring, thinking, processing, and let’s not forget – typing. However, if you need to find me (at least for right now) I can be found here:

  • My blog on Student Affairs and Technology at Inside Higher Ed keeps me on my toes as technology is a rapidly moving target.
  • Online Colleges – It’s a fun site to blog for as it makes me explore online learning instead of brick-and-mortar.
  • Higher Ed Live – Student Affairs live was on hiatus in October due to my travel schedule.
  • I recently gave a keynote on social media and campus card marketing at the Canadian Campus Card Workshop
  • In Wisconsin, I did an 18-minute-long “Edge talk” on technology and community for an ACUI, SCUP, and Herman Miller sponsored event.
  • EDUCAUSE is the greatest technology and higher education conference of all time! This year’s conference was in Philly and I thoroughly enjoyed geeking out!
  • In a couple of days, I’ll be heading to Newport, Rhode Island for #NASPAtech. I’m participating in 4 sessions in 3 days. I may need Red Bull!
  • In November, I’m giving a keynote for a client’s company in Florida before making my way to San Diego for the NASPA Western Regional Conference where I’m giving a talk on social media, student affairs, and creating connections.

Written by Eric Stoller

October 24th, 2011 at 2:22 pm

Posted in This and that

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Keep on swimming

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Why focus on keeping your head above water? Grow some gills and keep on swimming. #evolve #gameon
@EricStoller
Eric Stoller

Written by Eric Stoller

September 15th, 2011 at 1:36 pm

Posted in This and that

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Higher Education + Groupon: Shiny and New…or a Legitimate Strategy

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Groupon - Higher Education Shiny New Tool

From the Chicago Tribune:

National Louis University on Tuesday will offer a Groupon for a graduate-level introduction to teaching course, officials said.

With the Groupon, prospective students can save nearly 60 percent on tuition for the single, three-credit course and earn credit toward a graduate degree, said Jocelyn Zivin, the vice president of marketing and communications for the Chicago-based, private university.

So what do you think. Has National Louis University stumbled upon a legitimate strategy to market their courses or are they just using Groupon as a “shiny new toy” to get people to talk about their school? The tuition break is significant, but will this deal attract students who are interested in teaching?

The course is described as being “tailored for people with no exposure or experience with teaching” and that it was specifically structured for use in conjunction with a Groupon deal. Seems like a PR stunt to me…especially since they make a point of noting that National Louis University is the first “academic university” to use Groupon to “boost student interest.”

It will be interesting to see if National Louis University releases data on whether or not their Groupon experiment actually worked as an incentive for course enrollment. My guess is that National Louis University is elated with the buzz that’s taken place regarding the school’s decision to be the first higher education institution to use Groupon.

At this point, does it really matter if anyone signs up for the class?

Written by Eric Stoller

September 6th, 2011 at 1:38 pm

Ben Harper in concert from the Ed Sullivan Theater

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Ben Harper is one of my favorite artists…11 years since I first heard him play live in Chicago and he just keeps getting better and better. Enjoy this set over a nice cup of coffee. Cheers!

CBS seems to have messed up their embed code…here’s the link to all of the songs and videos over at Ben Harper’s website.

Written by Eric Stoller

September 5th, 2011 at 7:57 am

Posted in Music

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Hello Boston

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Hello Boston

Quick EDS Update: In May, I moved to Columbia, South Carolina. In August, I moved to Boston, Massachusetts. I am writing, speaking, and consulting.

Here’s the view from the apartment. What a lovely city. Cheers!

Written by Eric Stoller

August 24th, 2011 at 6:51 pm

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#AltProDev is the future of professional development

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Alternative Professional Development

There are at least 3 student affairs panels up for vote in the SXSW panel picker. I wrote a description of each one over at my Inside Higher Ed blog.

In order for a panel to be accepted, it has to get enough votes. Sue Beckingham – Sheffield Hallam University, Laura Pasquini – University of North Texas, and Jeff Jackson – University of Texas Health Science Center and yours truly have submitted a panel on alternative forms of professional development for higher education practitioners.

If you get a chance, we’d love it if you took a look and wrote a comment. We’re going to take your thoughts and ideas and implement them into our presentation. #AltProDev is most-likely the future of professional development for a lot of higher ed folks. We’re going to show you how to access worthwhile content and introduce you to networks that will assist you to do your best work.

Written by Eric Stoller

August 24th, 2011 at 4:58 pm