Update: I’m giving a webinar on Wednesday, February 18th, at 2PM Eastern Time on Yik Yak on Campus: What You Need to Know About the Latest Anonymous Social Scene.
I’ll show you how Yik Yak works, provide examples of cyber-bullying AND positivity in actual mobile posts, and outline a strategy for anonymous-mobile discourse at your campus.
Students are quickly flocking to this application, posting anonymous “yaks” and engaging in good, bad, and ugly communication. A number of institutions have seen high-profile incidents involving the app in recent weeks including sharing of sex tapes, hate speech and harassment and threatening to commit a violent crime on campus.
Colleges and universities from across the United States are struggling with how to respond and whether or not there is value in being present on the platform.
What you will learn:
- The history of Yik Yak and why it was geo-fenced at high schools.
- Strategies for engaging your students via Yik Yak in a positive way to encourage positive change on campus.
- Examples of troubling, real campus crises triggered by “Yaks” across North America and discover the practical ways to respond if similar “Yaks” appear on your campus.
- Social media guidelines — for applications even beyond Yik Yak — that you can successfully adapt, construct and engage the campus community through your own social media standards.
- How you can use Yik Yak as a social listening channel to explore your own campus themes and learning opportunities.
Once again, I’ll be partnering with PaperClip Communications for this webinar. Check out their site for more information and to register.
More info about Yik Yak: A recent post that I wrote about Yik Yak and why it is causing so many issues at campuses in the United States.