If you’re interested in all things related to university enrollment, admissions, and recruitment, I would recommend reading the Enrollment Growth Playbook from Helix Education.
Here’s my take on the playbook from earlier this year:
The Enrollment Growth Playbook represents next generation thinking about how universities and colleges think about their enterprise-level goals, growth, marketing, enrollment, retention, and data intelligence.
Recently, the team at Helix Education contacted me about a new interactive game-based version of the Enrollment Growth Playbook.