Archive for the ‘Enrollment Management’ Category
Eastern Oregon University is in trouble. With enrollment and finance on the decline, officials have created a “strategic plan that includes enrollment management, recruitment and transfer improvements.”
Student applications are down 41 percent this fall compared with two years ago. Tuition revenue for the university dropped $1.48 million below its expectations for this year; it projects an additional $847,000 decline in tuition revenue for 2007-08. With fewer students, the school is also failing to fill its residence halls, which means it must pay a bigger share of dorm debt.
Marilee Jones, the Dean of Admissions at the Massachusetts Institute of Technology (MIT), resigned from her post today “after it was confirmed that she had ‘misrepresented her academic degrees to the Institute,’ Dean for Undergraduate Education Daniel E. Hastings announced in an e-mail to the MIT community today.”
According to Jones, “I misrepresented my academic degrees when I first applied to MIT 28 years ago and did not have the courage to correct my resume when I applied for my current job or at any time since.”
Hastings stated that “the process of admitting the incoming class continues without disruption.”
A lot of enrollment management administrators ponder the effects of the U.S. News and World Report college rankings report. The report can lead to a lot of free publicity for those schools that are fortunate enough to be ranked by U.S News.
Dan and Blake will be facilitating a web conference in April (Tuesday, 4/24/07) entitled, “Getting Started with Search Engine Optimization in Admissions”
Admissions directors, enrollment managers, marketers, and web editors will leave this web conference with cost-effective ideas on how to make their admissions websites more search engine-friendly and easier for prospective students to find. Participants will explore principles of search engine optimization and web analytics and develop an understanding of how to use these tools to make informed decisions on the content and formatting of their admissions websites.