Enrollment Management professionals love data. High school student demographics including race, ethnicity, geographic location, standardized test scores, etc. are all part of a strategic enrollment management toolkit. Unfortunately, the Princeton Review had a recent long-term information breach of that same sort of information that is so often of interest to higher education enrollment management divisions:
The Princeton Review, the test-preparatory firm, accidentally published the personal data and standardized test scores of tens of thousands of Florida students on its Web site, where they were available for seven weeks.
One file on the site contained information on about 34,000 students in the public schools in Sarasota, Fla., where the Princeton Review was hired to build an online tool to help the county measure students’ academic progress. The file included the students’ birthdays and ethnicities, whether they had learning disabilities, whether English was their second language, and their level of performance on the Florida Comprehensive Assessment Test, which is given to students in grades 3 to 11.