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Archive for the ‘search-engine-optimization’ tag

The Stoller Coaster


Eric Stoller

My last day at Oregon State University is going to be September 30th. I’ve been an academic advisor and web coordinator for the College of Health and Human Sciences (HHS) since 2007. It’s been a transformative experience. The advising team, college and university leadership, peer advisors, and my advisees have taught me so much. It has been a terrific adventure!

Speaking of adventures, you may be wondering what I’m going to be doing or where I am going…

When the “Blogger hits the big time” profile came out, I had already been thinking about my career, my future, and what I wanted to do:

During the day, Eric Stoller is busy advising students in the College of Health and Human Sciences and working on web projects for the college. In the evenings and on weekends, he’s juggling everything from consulting projects to blogging to chatting with his 1,900+ Twitter followers.

“Downtime? What’s that?” he laughs.

And these days, he’s added another job to that list of tasks, as a paid blogger for the highly popular academic website, Inside Higher Ed. As one of 13 regular bloggers for the site, Stoller has begun writing at least two blog posts per week, focused on student affairs and technology.

Working as an academic advisor / web coordinator during the day and engaging in numerous consulting / speaking engagements in the evenings and/or during my vacations has made my life feel like a roller coaster — twists, turns, dips, spins, etc…hence, the “Stoller Coaster.”

I have decided that I am going to focus my energies on my consulting/writing/speaking projects.

My consulting efforts are going to be focused on student affairs/higher education and technology:

  • Social Media and Marketing
  • Web Site Statistics
  • Communication Plans
  • Branding
  • Search Engine Optimization
  • Web Site Usability/Accessibility
  • Higher Education Association Technology Development and Strategy

I am thrilled to start this new adventure. It’s going to be epic!

Credit for the “Stoller Coaster” – Conzen, 2010.

Link spammer targets higher education sites


I received the following comment on my blog a couple weeks ago:

“Yeah blogging is really a great way to help people. Great job. I salute you for doing such a great job. ;)”

link spam comment on wordpress blog

The comment felt like it was spam. The post that was commented on was almost a year old and the comment seemed like it was just a way for the commenter to get their link on a blog post on blogging and academic advising.

As most of you know, I am an avid web statistics aficionado. The same day that the spammy comment was submitted (I moderate all new comments) I noticed two inbound referral links from a couple of Google Docs spreadsheets. My concerns that the comment was from a spammer were confirmed. In fact, I had stumbled upon two link spam documents that had been left open for anyone to see. A SEO company known as “Virtual Assistant” (link is to the Better Business Bureau listing…I love the irony!) was waging a concerted link spam campaign and my site had been “selected” for one of their spam comments.

I quickly saved copies of the link spam documents.

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Written by Eric Stoller

August 23rd, 2009 at 4:13 pm

Google PageRank = 1


Google is messing with my PageRank Google has apparently modified their PageRank algorithm. My site’s PageRank has dropped from a pleasant PR of 5 to a rookie year low of 1. One interesting part of the PageRank dip is that other sections of my site still have PageRanks of 2, 3, and 4.

In other techie news, one of my clients, AACRAO Consulting, has a PageRank that has increased from a PR of 0 (the effects of being brand new) to a PR of 5 (a number that I used to be fond of…).

Feel free to see if the PageRank change-o-rama has affected your site.

Bad news via Kottke.

Written by Eric Stoller

October 28th, 2007 at 8:18 pm

Random Post 4/18/07


Thanks for reading. Cheers!

Written by Eric Stoller

April 18th, 2007 at 4:33 pm

Enrollment Management update 3/14/07

1 comment

Admissions 2.0:
Dan and Blake will be facilitating a web conference in April (Tuesday, 4/24/07) entitled, “Getting Started with Search Engine Optimization in Admissions

Admissions directors, enrollment managers, marketers, and web editors will leave this web conference with cost-effective ideas on how to make their admissions websites more search engine-friendly and easier for prospective students to find. Participants will explore principles of search engine optimization and web analytics and develop an understanding of how to use these tools to make informed decisions on the content and formatting of their admissions websites.

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