Link spammer targets higher education sites

I received the following comment on my blog a couple weeks ago:

“Yeah blogging is really a great way to help people. Great job. I salute you for doing such a great job. ;)”

link spam comment on wordpress blog

The comment felt like it was spam. The post that was commented on was almost a year old and the comment seemed like it was just a way for the commenter to get their link on a blog post on blogging and academic advising.

As most of you know, I am an avid web statistics aficionado. The same day that the spammy comment was submitted (I moderate all new comments) I noticed two inbound referral links from a couple of Google Docs spreadsheets. My concerns that the comment was from a spammer were confirmed. In fact, I had stumbled upon two link spam documents that had been left open for anyone to see. A SEO company known as “Virtual Assistant” (link is to the Better Business Bureau listing…I love the irony!) was waging a concerted link spam campaign and my site had been “selected” for one of their spam comments.

I quickly saved copies of the link spam documents.

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