University of Phoenix, A Facebook Like, and a Sponsored Ad

The University of Phoenix is using my Like on Facebook

In my attempt to be connected to all things related to higher education, I did something that has had interesting ramifications. One day while perusing Facebook, I liked the University of Phoenix page. I figured that it would nice to see what they were up to and didn’t think twice about it.

Well, always remember that what you do on Facebook can come back to you. Seth Odell, a good friend and interactive marketer for Southern New Hampshire University, sent me a text message today. He asked why I was supporting “team Phoenix.” Little did I know that Phoenix has been running a sponsored ad campaign that shows my “like” of their Facebook page on my friend’s feed. Now, it could just be as simple as Phoenix showing my Facebook connections that I liked their page, or I wonder if Phoenix is using my brand without my permission. I write for Inside Higher Ed and do a fair amount of speaking and consulting within higher education. If that’s the case, I’m not a fan of how that looks or feels. It’s a good reminder that liking something on Facebook can be used by advertisers to promote their brand. While this certainly isn’t a new phenomenon, it is the first time that I’ve had to think about my personal brand in this particular context.

Higher Ed Live + Web Accessibility

Higher-Ed-Live

I’ll be the guest on Higher Ed Live this Sunday at 4PM PST / 7PM EST. The topic is web accessibility and higher education websites. I’m really excited to be on the show!

Ensuring our websites are usable by people of all abilities and disabilities is a legal and moral obligation many higher ed institutions have failed to live up to. Eric Stoller, an Oregon-based student affairs technology expert, national speaker, and blogger for Inside HigherEd, joins Higher Ed Live to talk about accessibility on the high ed web, including legal requirements, who’s doing it right and all the tools a school needs to get it up to speed.