Here’s a quick tip for marketing folks who are using QR Codes:
I received a personalized mailing from the Banana Republic a few days ago. On the last page of the mailer was a QR Code. I scanned the code and it took me to this YouTube video:
If you’re going to use QR Codes, please send folks who take the time to scan the code to mobile optimized web content. Taking me to a YouTube clip after I scanned the code was a great way to keep me interested. If I scan your QR Code and it takes me to a regular, non-mobile-optimized site, what’s the point? QR Codes only work if the content that is being delivered is relevant to me and my mobile device.
I’ve seen several QR Codes on posters recently. The codes grabbed my attention because they were prominently placed, but the post-scanned content was just a standard site. Remember, QR Codes + Mobile Content = Win.