Student Affairs Professionals, Search, and Personal Branding


I was interviewing a potential candidate for the Oregon State University College Student Services Administration program when she asked for my business card. Unfortunately, I had not brought any with me. I found myself saying what has become an inside joke amongst my friends: “Just Google my name.” Trust me, it sounded a little ridiculous when I said it. However, I think it brought up a valuable topic/question for student affairs professionals: Are you searchable and how does it relate to your personal brand?

We’re all aware that people like to Google each other. Prospective employers, current employers, colleagues, friends, family members…any member of our professional/personal network can search for our name. I’m often asked how I was able to get my name, and the sites that I either run or belong to, into the top 10 search results page for the top 3 search engines: Google, Bing, and Yahoo.

The answer is relatively simple: consistency, reach, and connections.

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