The Enrollment Growth Playbook

To those who believe deeply in the power of higher education, all while tenaciously pushing for its betterment.

Enrollment management has long been one of my professional areas of interest. As a core function within higher education, enrollment growth matters. Recently I had the chance to read a new book on this particular subject from Helix Education.

The Enrollment Growth Playbook represents next generation thinking about how universities and colleges think about their enterprise-level goals, growth, marketing, enrollment, retention, and data intelligence.

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Why Academics Must Use Social Media

Closing out the year with a clip of an interview that I did with David Webster at the University of Gloucestershire. After giving a keynote lecture at their annual Faculty Learning & Teaching Symposium, David and I sat down for a chat about higher education, teaching, learning, and social media.

A bit of an exaggerated title on this deck, but the content/context is what matters. Presented at the University of Gloucestershire’s Faculty Learning & Teaching Symposium.

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Reflections on the ANZSSA Conference in Auckland, New Zealand

The Australian New Zealand Student Services Association (ANZSSA) Annual Conference in Auckland, New Zealand was one of my favorite events of 2016. It took almost a year’s worth of planning and prep for me to make it to the Southern Hemisphere, but in the end, it was an epic conference in a wonderful city.

Special thanks to Alison Dow, Andrew Tui, and Jordi Austin for the opportunity to give multiple talks including a keynote at the event, a pre-conference workshop, and a special presentation for staff at the Unitec Institute of Technology.

I’ve included my slide decks for all three presentations at the end of this post.

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Traversing Engagement, Experience, Teaching, and Learning

Slides and description from my keynote talk last month at the University of Greenwich Academic Practice and Technology (APT) Conference:

Are we really “post digital?” when we are still having to teach the “why” and “how” of digital engagement?

It seems like the gap that we’re trying to bridge is more about organizational culture than technological challenge. Our new normal is all about engagement. Assuming we have the capability, we just need a shift in our motivations and expectations.

In 2016 (and beyond), Universities and Colleges are shifting towards a market in education in which teaching, learning, employability, student experience, and digital engagement is the epicentre. Providing a balance of views, hope, digital best practice, and “across the pond” comparison, this keynote will set the tone for a day designed to both enhance and challenge our digital capabilities.

Tweets from attendees:

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Crafting a consultancy

What I’ve been up to…

Blogging, tweeting, learning, running, writing, reading, listening, cooking, speaking, volunteering, traveling, consulting, and sleeping.

It’s been 8’ish months since I last gave an update on the blog. Once again, I’ve been quite busy (in a good way). In fact, being busy as a consultant is always a good thing. I’ve spoken at events all over the UK, gave a keynote to an international audience in Mallorca, Spain, and traveled back to the United States to consult with two of my favorite higher education clients.

By the way, as I am constantly crafting my consultancy, here’s my latest description on what I do for a living:

I teach individuals and organizations (usually universities and colleges, but sometimes businesses too) how to communicate more effectively using digital channels. Effective communication via social media includes all things related to marketing, recruitment, student engagement/experience, career development, alumni relations, identity development, “customer” service, teaching/learning, and organizational change.

[Complete list of consulting/speaking engagements thus far for 2016]

Lastly, I have to give a huge shout-out to Jisc for inviting me to speak at their annual DigiFest conference in Birmingham. Definitely one of the neatest events that I’ve ever been to…so much technology!

Student Services, Social Media, Yik Yak, and Engagement

Jisc

One of the first UK higher education organizations that I found whilst researching UK HE + technology was Jisc. After attending a couple of their events and connecting with their social media team, I was invited to share my thoughts on social media, student services, Yik Yak, and digital engagement. Here are excerpts and links to those posts:

Enhancing student services with digital engagement

Student services teams that capitalise on the reach and utility of digital channels have an opportunity to enhance their work, create campus connections, and lead the way for successful student experiences.

Yik Yak – the rise of anonymous geo-social connectivity

For now, Yik Yak is the dominant player in the anonymous geo-social mobile app space. Educators should learn how to use Yik Yak today as preparation for the next big thing. I’ve been posting, up-voting, and down-voting on Yik Yak. Sure, the anonymous aspect is a bit different compared to my preferred social media channels, but at least I can be confident that I’m engaging in lifelong learning in the digital realm.

Why educators can’t live without social media

There are enhanced educational opportunities that come from getting digital. Educators who are student-focused will always be ready for the challenges of the present and the opportunities of the future. It’s up to institutions to provide support, resources, and rewards to those who are using social media to benefit the learners that they serve. So let’s get digital in order to get learning.

Catching Up on Inside Higher Ed

Student Affairs and Technology at Inside Higher Ed

Being a blogger for Inside Higher Ed (IHE) has been one of the greatest opportunities in my professional career. Thus far, as the Student Affairs and Technology blogger, I’ve written 346 blog posts in 5 years. The site and its team of reporters, bloggers, and editors is a constant source of camaraderie and support…and when you’re an independent consultant, it’s nice to have at least some connections to a regular business/journalistic operation.

As previously mentioned, it’s been a while since I’ve posted on this blog (today being the exception as I’ve been cranking out post after post after…you get the idea), I wanted to share several of my most recent IHE posts on this blog because I think it’s always a good idea to let one blog know what the other blog is doing…especially when you’re the author. So, get ready, because this is going to be a long post…seriously, this a good one:

Social Media Questions and Answers
Social Media Questions and Answers

CSSA 599 sounds like the name of a new droid for the new Star Wars movie. However, CSSA 599 is a special topics class at Oregon State University. Recently, students from the class tweeted a series of questions about social media/technology and invited me to respond. Giving answers in 140 character bursts makes you be extremely concise with your responses. After ruminating on their tweets/questions, I decided to write up some longer responses.

Pass the cast with Periscope
Pass the Cast Using Periscope

When Periscope came on the social media scene a mere 7 months ago, they made quite a splash. Acquired by Twitter before their official launch, Periscope (a direct competitor with Meerkat) is all about live-streaming mobile video with a social media twist.

Hello is a reintroduction
Hello is a Reintroduction

Sometimes you just need to say “hello.” From Apple to Adele, hello is oftentimes a reintroduction. Lately, it’s been an interesting professional exercise. When work takes you to multiple countries, colleges, universities, departments, disciplines, topics, etc., the act of saying “hello” and filling in the blanks of “what is it that you do?” takes a bit more time/effort than it did when titles were familiar and employment wasn’t the “self.”

Observations From the Frat Subreddit
Observations From the Frat Subreddit

Recently, I’ve been observing the r/Frat subreddit. It’s a fascinating space on reddit. If you work in student affairs, especially Greek Life / Fraternity Sorority Life (FSL), I would suggest that you take a look. The comments/posts are a melange of good, bad, and ugly.

Digital Identity Dev is a Process
Digital Identity Dev is a Process

Our digital identities matter. What we post, share, say, upload, snap, and tweet represents our digital identity. It’s our online presence.

Getting Digital is Required
Getting Digital is Required

When every individual in an organization gets digital, the entire organization benefits. In higher education, being digitally capable has to be required. Most students are paying a lot of money for their higher education. They deserve a tremendous experience. It’s unacceptable for anyone who works in higher education to be anti-technology or digitally underdeveloped. Get digital or get out of the way.