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Social Media Unsessions at #NASPA11

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NASPA 2011 social media unsessions

I’m excited to announce that I will be leading two “unsessions” at the 2011 NASPA Conference. I’ll be facilitating two separate conversations. The first unsession will focus primarily on Twitter best-practices for professional development as well as how to use Twitter to connect with students. The second unsession is for folks who are ready to have a conversation about advanced social media tactics, strategies, and implementations. See you in Philly!

Twitter 202: Beyond #hashtags, @lists, and RTweets

Tuesday, March 15
9:30 AM – 10:15 AM
115 – B – Convention Center

Although only recently picked up by the general population, Twitter is now commonplace for individuals wanting to get breaking news. But Twitter is more than finding out what people are eating or the latest gossip. Attendees of this unsession should come prepared to share how they utilize Twitter in their professional development, as well as best practices for connecting with students. Please note, attendees of this unsession will benefit most if they already have a basic understanding of Twitter.

Social Media: Advanced uses, tips, and strategies for SA Pros

Tuesday, March 15
2:00 PM – 2:45 PM
115 – B – Convention Center

Social Media sessions have been highlights of student affairs conferences for several years. It’s now time to talk about how we have been using the tools in strategic ways to communicate and create connections with our students. This unsession will be a facilitated conversation for members of the community to share their social media best practices and advanced techniques for using social media to enhance their professional “tech-deavors”. Be ready to chat, share, and learn about advanced uses of Twitter, Facebook, and YouTube…a.k.a. “The Big 3.”

In addition to the two social media unsessions that I’m leading, there are two other must-attend sessions:

Social Media, Enriched Professional Development and the Future of Student Affairs

Coordinating Presenter: Mamta Accapadi
Monday, March 14
9:30 AM – 10:15 AM
115 – B – Convention Center
Social Media is not just a way to reconnect with friends from your past or share what’s going on in your day in less than 140 characters. Social media, especially with regards to professional development, is also a fantastic way to connect with colleagues and delve deeper into conversations. Attend this session, facilitated by author of the Leadership Exchange article Integrating Technology into your Daily Routine, to discuss ways to enhance your professional development capacity here in Philadelphia and beyond.

Facebook, Flickr, Foursquare, Film (YouTube): Facilitating familiarity through social media

Coordinating Presenter: Nathan Victoria
Monday, March 14
3:45 PM – 4:30 PM
115 – B – Convention Center
A little more than five years ago, all of the social media channels listed above did not exist. Now, these channels are used constantly to form connections and market to our student bodies. Attend this unsession to share your best practices around these social media channels, as well as have conversations about challenges you are facing.

Campus Auxiliary Services Social Media Marketing Short Course

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NACAS-campus-auxiliary-services-marketing

The campus auxiliary services social media and marketing short course that I created and presented for NACAS is now available for sale.

Are you or your staff tasked with managing or leveraging your organization’s social media / marketing ventures?

Social media is no longer an add-on for campus auxiliary marketers. Facebook, Twitter, and YouTube are now part of the traditional marketing mix. This two-part short course will teach you how to successfully leverage social media tools, mobile apps, and location-based services for sustainable auxiliary services marketing.

You’ll learn the latest strategies for creating a social media listening station and will learn how to effectively utilize: Facebook Places, Twitter Fast Follow, Foursquare, YouTube, SCVNGR, and QR Codes.

There were 64 institutions that signed up for the live webinar and over 500 total attendees. Feedback has been overwhelmingly positive. The questions that I received from participants were tremendous. The short course is 2 hours of strategy combined with auxiliary services specific social media and marketing information.

#NASPA11 + #SAchat Tweetup

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NASPA 2011 and SACHAT tweetup - Philadelphia

This year’s NASPA Annual Conference will be a social media student affairs extravaganza.

Have you signed up for the #NASPA11 #SAchat tweetup?

#NASPA11 Tweetup Sign Up Sheet
Monday, March 14 | 8:30 PM
Philadelphia Marriott Downtown, Hotel Lobby
1201 Market Street

Meet, greet, and network with student affairs professionals from all over the world. The Philadelphia tweetup is going to be a major event. Don’t tweet? Never used Twitter? That’s okay, there will be plenty of folks to help get you into the Twittersphere. If you want to get a head start on learning how to use Twitter, I would highly recommend that you read this Twitter 101.

I’m guessing that a major topic of conversation will be the upcoming consolidation vote which begins on Tuesday, March 15th.

Introducing Student Affairs Live

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I am thrilled to finally be able to announce the launch of Student Affairs Live!

Student Affairs Live is a new LIVE weekly web show focused on issues for student affairs professionals. Part of Higher Ed Live and sponsored by Inigral, Student Affairs Live is going to feature exclusive interviews with SA pros from colleges/universities and leading higher education solution providers. We’re going to chat about social media, leadership, student affairs technology, the latest association news and more. I want to find out about best practices from folks who are doing amazing things and share them with our community.

Hosted by yours truly, the show will broadcast live every Wednesday at 1 p.m. PST at: http://www.ustream.tv/user/higheredlive

Please let me know if you have an idea for a topic or a guest. I plan on bringing in a wide variety of thought leaders. We’re going to have fun, learn from one another, and continue advancing our profession.

I’m pleased to announce that Ed Cabellon will be my first guest on Wednesday, March 9th at 1 p.m. PST. Ed is the Director of the Rondileau Campus Center at Bridgewater State University in Massachusetts. Ed is an avid blogger and member of the student affairs social media community. We’re going to be chatting about student affairs, social media, and the future of SA Tech.

In addition to the weekly web show, I’m going to be posting mini video interviews from the NASPA Annual Conference and the ACPA Annual Convention. I want to share the freshest student affairs information with our community. Speaking of community, I want to give a special shoutout to my fellow #sachat and #acadv members as they inspire me on daily basis!

I’m so excited about Student Affairs Live! #GameOn

Written by Eric Stoller

March 2nd, 2011 at 2:00 pm

Under the radar – #sachat needs to follow @tsand

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One of my most favorite student affairs professionals is also one of the most unique SA pros in the biz. His name is Todd Sanders. As the Student Affairs “Web Guy” for the University of Wisconsin – Green Bay, Todd is a prominent figure in the higher education web sphere. While I’ve never actually met Todd, I have virtually known him for several years. Having been a commenter on the higher education blogging circuit, I’ve run into Todd’s insightful comments for quite some time.

Follow Todd Sanders please
He’s also one of the funniest people that I “know” on Twitter. If you’re in student affairs and you don’t know Todd, it’s probably because there aren’t that many student affairs web devs in the SA-universe. The #SAtech crowd has had to regularly find communities that are outside of the usual student affairs associations. For example, I know that Todd has been a prominent member of the HighEdWeb crowd. It makes sense. Web Devs/Multimedia Producers/Marketers/Designers/etc. need to hang out with folks who share similar interests, challenges, and opportunities.

So why am I blogging about Todd this evening? Great question! The cool thing about Todd is that he is currently on the cusp of being a veritable student affairs celebrity for his overall amount of awesomeness.

Todd submitted the video at the top of this post for the Mercedes-Benz Tweet Race. His video was selected out of thousands of submissions. I mean, how could anyone resist the Mercedes-Benz logo made out of carrots! In all seriousness, Todd’s videography skills are top notch. I’ve never known anyone else in the student affairs community that can do what Todd does. I am thrilled that his video was chosen for this philanthropic contest.

“The Twitter-fueled campaign (http://on.fb.me/SBTweetRace) will put four two-person driving teams behind the wheels of specially equipped 2011 Mercedes-Benz vehicles – each embarking separately from Chicago, Los Angeles and New York and Tampa — on February 2 and converging on February 4 at Cowboys Stadium outside Dallas, Texas.

Mercedes-Benz is donating $25,000 to St. Jude Children’s Research Hospital at the start of the race AND another donation of $20,000 if #MBteamS gets to Dallas with the most social points! However, if they can raise $5000 here, the grand total going to St. Jude will be $50,000!

Once the race starts on February 2, the driving teams will depart from their respective locations and attempt to generate as much Twitter activity, or “Tweet Fuel” as possible for their journey to Dallas. Over a three-day period, they will earn points not only for collecting Tweet Fuel, but for their performance on a series of social media-related challenges they will face along the way.”

Mercedes-Benz Tweet RaceSo how do you help Todd, Team S, and St. Jude Children’s Research Hospital?
It’s simple:

  1. Like the MB Team S Facebook page
  2. Follow @tsand on Twitter
  3. Spread the word about Team S (Short for “StudentAffairs”) and be ready to provide copious amounts of tweet fuel for #MBteamS between February 2nd and February 4th.


Written by Eric Stoller

January 28th, 2011 at 9:54 pm

Campus Auxiliary Services Marketing in 2011: Social Media, Mobile Apps, and Sustainable Strategies for Success

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NACAS-campus-auxiliary-services-marketing

I’m pleased to announce that I will once again be teaming up with NACAS to present information/strategies for campus auxiliary services marketers:

Are you or your staff tasked with managing or leveraging your organization’s social media / marketing ventures?

Social media is no longer an add-on for campus auxiliary marketers. Facebook, Twitter, and YouTube are now part of the traditional marketing mix. This two-part short course will teach you how to successfully leverage social media tools, mobile apps, and location-based services for sustainable auxiliary services marketing.

You’ll learn the latest strategies for creating a social media listening station and will learn how to effectively utilize: Facebook Places, Twitter Fast Follow, Foursquare, YouTube, SCVNGR, and QR Codes.

Campus Auxiliary Services Marketing in 2011:
Social Media, Mobile Apps, and Sustainable Strategies for Success with Eric Stoller

Part 1: Feb 22, 2:00PM – 3:00PM EST
Part 2: March 1, 2:00PM – 3:00PM EST
*Includes some pre- and mid-event “homework.”

In partnership with NACAS – the largest auxiliary services support organization serving higher education.

Blogging for Inside Higher Ed

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Student Affairs and Technology - IHE year 1

I’ve been blogging for Inside Higher Ed (IHE) for 6 months. The word cloud represents the most-used words in the 45 posts that I’ve written for my “Student Affairs and Technology” blog. Twitter has been one of my favorite topics to write about. It’s such a wonderfully versatile social media tool.

I’m thoroughly enjoying my ride as a blogger for IHE. I write at least 2 posts per week. As a seasoned blogger, having deadlines and a post quota has been incredibly motivating. My editor has a fantastic sense of humor. He has been a delightful boss. I can’t wait to see if I can crack 100 posts in 2011.

The only caveat of course has been that this blog has been a bit neglected. I’ve been much more active on Twitter in 2010. With a paid blogging gig and Twitter taking up more of my publishing time, I do try to put something up on this site from time to time. Stay tuned for significant site updates. I plan on incorporating more of my consulting endeavors on this blog as I continue to navigate the “Stoller Coaster.”

Poll: Which best describes technology leadership in your overall student affairs organization?

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Leslie Dare is one of my favorite student affairs techies. I remember reading Leslie’s call to action regarding the NASPA Technology Knowledge Community in 2006: “Technology in Student Affairs: Seeking Knowledge, Craving Community.” Having been present for the disbanding of the original KC, I was encouraged by Leslie’s leadership and insight into student affairs technology.

Leslie has created a poll that I think asks an important question for anyone who works in student affairs. This poll indicates to me that the relationship between technology and student affairs is complicated and emerging. Leslie and I would both love to know your answer to this question:


Written by Eric Stoller

November 29th, 2010 at 3:17 pm

ACPA and NASPA Consolidation update

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ACPA and NASPA are the largest higher education associations for student affairs practitioners. With a total membership of almost 20,000 student affairs professionals, these two associations play a pivotal role in the future of the profession. The topic du jour for most association members has been the conversation taking place regarding the issue of consolidation. Taking two associations and turning them into one mega-student-affairs association is no small task. According to the latest consolidation proposal, unification has been an ongoing conversation topic for the past 30 years. However, this latest attempt at creating a single association has achieved a momentum that hasn’t occurred in prior years. It would appear that we are at the cusp of the creation of a brand new organization. With a tentative consolidation vote to take place in the spring of 2011, student affairs professionals are scrambling to find out information about the future of ACPA and NASPA.

Both associations have created centralized information portals for their members:

With so much information being presented on both association sites, it can be a bit overwhelming. I know that I have had a heck of a time keeping track of all of the various communication channels that have been used to disseminate information and to capture member feedback. As a friend and member of both associations, I am hesitant to critique the communication strategy of this process, but I think things need to be more streamlined. The conversation seems to be getting quite fragmented due to too many disparate channels. An upcoming webinar on consolidation (For ACPA members, Monday, December 13, 2010, 2pm–3:30pm EST, Registration is required) should hopefully clarify some of the recent proposals. I know that I will be “attending.”

Having said that, here are a few of the information pieces / feedback forums that I have found to be quite helpful as I formulate my own opinions regarding consolidation:

I think that consolidation will eventually happen. Both associations have served their members well and a newly formed association will continue the traditions and legacies of both organizations. I applaud all of the leaders involved in the process as most of them are employed at institutions throughout the country. Their service is inspiring as they help to transform the future of student affairs.

What do you think…is consolidation going to happen? Why? Why not?

Do you tweet? Let’s connect. Follow me on Twitter.

[Cross-posted from my Inside Higher Ed blog.]

Written by Eric Stoller

November 29th, 2010 at 12:44 pm

#NACAS10 Social Media Super Session

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Sodexo Education NACAS

I talk about NACAS a lot. Having given invited talks at both the NACAS West and NACAS East Regional Conferences, I can say without hesitation that this is one of my favorite higher education associations.

NACAS is the “one stop connection for information, insight and opportunity for auxiliary service professionals.”

What is “College Auxiliary Services”?

Also known as “Ancillary” or “Non-Academic Campus Support Services”, these services may include any of the following…

Bookstore

Card Systems
Child Care
Communications
Concessions
Conferences
e-Commerce
Facility Management
Food Service
Housing
Laundry
Mail Services

Parking
Physical Plant
Printing Services
Purchasing
Retail
Recreation Services
Security
Student Union
Technology
Transportation
Vending
…and many others!

I will be actively engaged at the upcoming NACAS Annual Conference – November 6 – 10. In addition to giving a super session talk on “Using Social Media to Create Connections,” I will also be facilitating 18 social media consultation sessions. My participation at the conference is sponsored by the fantastic folks at Sodexo Education. The consultation sessions will take place at Club Sodexo…wifi, dry erase boards, coffee, strategy and social media. It’s going to be awesome!

Feel free to follow @NACAStweets for official tweets from NACAS. The NACAS 2010 Conference hashtag is #nacas10.

Written by Eric Stoller

November 1st, 2010 at 9:00 am