Archive for the ‘Student Affairs’ Category
Campus Auxiliary Services Marketing in 2011: Social Media, Mobile Apps, and Sustainable Strategies for Success
I’m pleased to announce that I will once again be teaming up with NACAS to present information/strategies for campus auxiliary services marketers:
Are you or your staff tasked with managing or leveraging your organization’s social media / marketing ventures?
Social media is no longer an add-on for campus auxiliary marketers. Facebook, Twitter, and YouTube are now part of the traditional marketing mix. This two-part short course will teach you how to successfully leverage social media tools, mobile apps, and location-based services for sustainable auxiliary services marketing.
You’ll learn the latest strategies for creating a social media listening station and will learn how to effectively utilize: Facebook Places, Twitter Fast Follow, Foursquare, YouTube, SCVNGR, and QR Codes.
Part 1: Feb 22, 2:00PM – 3:00PM EST
Part 2: March 1, 2:00PM – 3:00PM EST
*Includes some pre- and mid-event “homework.”
In partnership with NACAS – the largest auxiliary services support organization serving higher education.
I’ve been blogging for Inside Higher Ed (IHE) for 6 months. The word cloud represents the most-used words in the 45 posts that I’ve written for my “Student Affairs and Technology” blog. Twitter has been one of my favorite topics to write about. It’s such a wonderfully versatile social media tool.
I’m thoroughly enjoying my ride as a blogger for IHE. I write at least 2 posts per week. As a seasoned blogger, having deadlines and a post quota has been incredibly motivating. My editor has a fantastic sense of humor. He has been a delightful boss. I can’t wait to see if I can crack 100 posts in 2011.
The only caveat of course has been that this blog has been a bit neglected. I’ve been much more active on Twitter in 2010. With a paid blogging gig and Twitter taking up more of my publishing time, I do try to put something up on this site from time to time. Stay tuned for significant site updates. I plan on incorporating more of my consulting endeavors on this blog as I continue to navigate the “Stoller Coaster.”
Leslie Dare is one of my favorite student affairs techies. I remember reading Leslie’s call to action regarding the NASPA Technology Knowledge Community in 2006: “Technology in Student Affairs: Seeking Knowledge, Craving Community.” Having been present for the disbanding of the original KC, I was encouraged by Leslie’s leadership and insight into student affairs technology.
Leslie has created a poll that I think asks an important question for anyone who works in student affairs. This poll indicates to me that the relationship between technology and student affairs is complicated and emerging. Leslie and I would both love to know your answer to this question:
ACPA and NASPA are the largest higher education associations for student affairs practitioners. With a total membership of almost 20,000 student affairs professionals, these two associations play a pivotal role in the future of the profession. The topic du jour for most association members has been the conversation taking place regarding the issue of consolidation. Taking two associations and turning them into one mega-student-affairs association is no small task. According to the latest consolidation proposal, unification has been an ongoing conversation topic for the past 30 years. However, this latest attempt at creating a single association has achieved a momentum that hasn’t occurred in prior years. It would appear that we are at the cusp of the creation of a brand new organization. With a tentative consolidation vote to take place in the spring of 2011, student affairs professionals are scrambling to find out information about the future of ACPA and NASPA.
Both associations have created centralized information portals for their members:
With so much information being presented on both association sites, it can be a bit overwhelming. I know that I have had a heck of a time keeping track of all of the various communication channels that have been used to disseminate information and to capture member feedback. As a friend and member of both associations, I am hesitant to critique the communication strategy of this process, but I think things need to be more streamlined. The conversation seems to be getting quite fragmented due to too many disparate channels. An upcoming webinar on consolidation (For ACPA members, Monday, December 13, 2010, 2pm–3:30pm EST, Registration is required) should hopefully clarify some of the recent proposals. I know that I will be “attending.”
Having said that, here are a few of the information pieces / feedback forums that I have found to be quite helpful as I formulate my own opinions regarding consolidation:
- Proposal for the Consolidation of ACPA and NASPA – the definitive document on what the new association might look like.
- ACPA Consolidation Frequently Asked Questions – a great read on questions that a lot of members have asked.
- Advantages and Disadvantages of ACPA/NASPA Consolidation – I’m a fan of content that lists the pros and cons. Consolidation is an extremely complex process.
- Consolidation Concerns and Rationale – I really appreciate this sentiment: “Instead of a house divided, why not move forward united?”
- NASPA Public Comment Board – You have to sift through the comments, but there are some good points that have been submitted.
- ACPA Consolidation Discussion Board on Facebook – I’m not sure if Facebook is the right place for commentary, but there are some insightful posts that caught my eye.
- ACPA/NASPA Professional Competency Areas – this is worth another read as it showcases how the future association might approach technology (thread vs. competency)
I think that consolidation will eventually happen. Both associations have served their members well and a newly formed association will continue the traditions and legacies of both organizations. I applaud all of the leaders involved in the process as most of them are employed at institutions throughout the country. Their service is inspiring as they help to transform the future of student affairs.
What do you think…is consolidation going to happen? Why? Why not?
Do you tweet? Let’s connect. Follow me on Twitter.
[Cross-posted from my Inside Higher Ed blog.]
Full disclosure: I am currently an academic advisor. It’s my first full-time academic advising experience. I actually was quite pro-active about avoiding academic advising experiences when I was in graduate school. I never thought that I would be an academic advisor. I’ve been in my current advising position for 3 years. It’s been an incredible experience. Having said that, this post is not about me. It’s for anyone who has ever been an academic advisor who has dealt with the subject matter of this post.
A friend of mine is an academic advisor. She’s currently looking for a new position within student affairs. Having applied for several positions that have not yielded an offer. She came to the conclusion that having “academic advisor” at the top of her most recent experiences on her resume was resulting in her application being ignored or devalued. We chatted about how her resume could be re-worked to be more of a skills-based document. While I wasn’t happy about the apparent devaluing of academic advising that seemed to be occurring, I could empathize with both my friend and prospective hiring departments.
The state of academic advising in higher education is that it is a field that is predominantly seen as being in academic affairs. What this means is that while academic advisors may do exactly the same kinds of work as their student affairs colleagues, they might not be recognized for this due to the “silo effect” in higher education.
One of my mentors once told me that mentors are everywhere and that all I needed to do was to seek them out. At the time, I had been struggling with finding experienced practitioners who were as into learning / using technology within student affairs as I was. It took me a while to realize that what I had been looking for was the ultimate mentor. I was seeking someone who matched up with every nuance, every interest area, in effect, the “perfect” mentor.
When I woke up this morning, I had a realization. A thought that I had never really allowed to materialize. I currently have multiple individuals who I call “mentor.” No single person. Not a lone individual. I have multiple mentors. Some of my mentors provide professional advice. Some of my mentors assist me in the “apprenticeship of life.” This cadre of mentors provides me with an amazing breadth and depth of learning, experiences, and guidance. A community of mentors who I look to for strength, insight, humor, and caring.
My mentors come from all over the place. They have been instrumental in where I am and where I want to be. Here are a few ideas that I have been pondering about mentoring:
- Sometimes mentors bring mentorship into your life without it being strategic or intentional. It just happens.
- Age does not always equal wisdom. Be open to mentoring from anyone. Wisdom can surprise you.
- If your mentors are well-known, be prepared to spend less time with them. Learn as much as you can when you have access. Maximize your time with them.
- Social media spans the globe. Your access to mentors has just increased…be ready.
- Sometimes mentors and mentees switch roles depending on circumstances, timing, and need. It’s okay.
Photo credit: quacktaculous
Bill Gates and I don’t often disagree. However, at the recent Techonomy conference, Bill was predicting the future of higher education. I took umbrage with some of his comments. Per his usual rhetoric, Bill positioned technology as the panacea for the future of higher education.
Here are some of Bill’s comments:
“The self-motivated [college] learner will be on the web and there will be far less place-based things.”
“College, except for the parties…. needs to be less place-based.”
“Place-based activity in that ‘college thing’ will be 5 times less important than it is today.”
“The room for innovation, thank God for charters, there’s no room for innovation in the standard system.”
Bill’s commentary at the conference was picked up by TechCrunch and posted as “Bill Gates: In Five Years The Best Education Will Come From The Web.”
The post quickly spread like a wildfire throughout Twitter:
The interesting thing is that the quote that’s being passed around on Twitter as originating from Bill Gates seems to have been actually just the post title from TechCrunch. I wasn’t able to find video or text where Bill Gates actually said what is being attributed to him by a lot of folks on Twitter.
The disturbing aspects of Bill’s quotes from the video are that he seems to have a negative attitude toward the physical spaces of higher education. Bill constructs his arguments around cost and access, but fails to adequately critique his own points. “Self-motivated learners” generally do not include students from traditionally marginalized groups. Bill Gates went to an exclusive preparatory high school and attended Harvard College. His is not a story of overcoming obstacles. Access issues are pervasive in higher education. Socioeconomic status catapulted Gates to where he is today. His arguments around access fail to include awareness of the digital divide in terms of both class and disability. Simply offering more web-based opportunities for learning will not improve access issues. And don’t get me started about the bit about “parties” being the only rationale for “place-based” institutions.
Bill’s rhetoric is consistently anti-student-involvement. Gates approaches his arguments from the position that every student is coming out of an innovative charter school and where self-motivated learners roam the higher education sphere. What Bill is forgetting is that involvement is crucial to student success. Can a student be successful when there primary involvement opportunities take place via the web — absolutely. However, most of our students benefit tremendously from their involvement and interactions within the brick and mortar activities of their educational institution.
Student involvement theory is a foundational element for student affairs professionals. Research has shown that increased involvement leads to higher amounts of persistence and greater academic success.
According to Alexander Astin (1984) [pdf]:
[S]tudent involvement refers to the amount of physical and psycho- logical energy that the student devotes to the academic experience. Thus, a highly involved student is one who, for example, devotes considerable energy to studying, spends much time on campus, participates actively in student organizations, and interacts frequently with faculty members and other students.
Astin (1984) concluded that “the greater the student’s involvement in college, the greater will be the amount of student learning and personal development.”
I wish that Bill Gates would offer a blended approach. Why can’t we have both? Amazing opportunities can be created to support students in both the virtual and physical spheres.
Astin, A. (1984). Student involvement: a developmental theory for higher education. Journal of College Student Personnel, 25(4), 297-308.
Career Services and Social Media: Todd really says it best ;-)
@EricStoller If there is a single Student Affairs dept that could *pwn* social media it is career services.
Let’s shift some paradigms: Introducing my new blog at Inside Higher Ed.
Challenge and Tech Support: Student Affairs practitioners and Tech Support departments…please let us be admins.
Do you YouTube? Don’t forget to add captions: Would you build a new building without an elevator? Nope… Then why would you ever create videos without captions?
George Orwell, Web Stats, and Your Site Visitors: Student Affairs + Web Stats….Nerdvana :-)
I am thrilled to announce that I’m going to be blogging about Student Affairs and Technology for Inside Higher Ed (IHE). As an avid reader of IHE, I am very excited to join the IHE blogging team. I think that my posts on student affairs + technology will complement Joshua Kim’s blog on Technology and Learning.
Recently, I held a contest via Twitter to name my new blog. The incentive — a $100 Amazon gift card — courtesy of Inside Higher Ed. Several folks came up with interesting/creative blog names. I think the #SAChat Community provided the majority of ideas. Student Affairs folks are uber creative.
Here are my 3 favorite submissions:
- Jeff Jackson: The Stoller Strikes Back, Return of the Blogosphere, Student Affairs….I am Your Blogger
- Zack Ford: Challenge and Tech Support
- ACUHO-I (sent via DM): Binary Code of Conduct
Choosing a winner from these 3 has been extremely challenging. Star Wars references, Sanford, and an entire Association…how cool is that?!! After more than a week of deliberate (intentional ;-) ) deliberating I have decided that the winner of the gift card is:
Zack Ford’s submission made me laugh. It’s subtle….and I love subtlety. The obvious nod / homage to Nevitt Sanford warms the heart. Challenge and Support is one of my all-time favorite, and oft-used, student development theories.
It should be noted that Julie Larsen was correct…the official name of my new blog is going to be: Student Affairs and Technology. The name needed to be something that would be simple enough that any IHE reader would know exactly what it was about. The blog also needed to be search engine friendly…”Students Affairs + Technology” is simple and searchable.
Stay tuned for my first official post on Inside Higher Ed!
Julie P-Kirchmeier: Stoller: Resistance is Futile
Niki Rudolph: Epic Stoller
Justine Carpenter: Tech Tips for SAPs
Christopher Conzen: The Stoller Coaster