Archive for January, 2011
Under the radar – #sachat needs to follow @tsand
One of my most favorite student affairs professionals is also one of the most unique SA pros in the biz. His name is Todd Sanders. As the Student Affairs “Web Guy” for the University of Wisconsin – Green Bay, Todd is a prominent figure in the higher education web sphere. While I’ve never actually met Todd, I have virtually known him for several years. Having been a commenter on the higher education blogging circuit, I’ve run into Todd’s insightful comments for quite some time.
He’s also one of the funniest people that I “know” on Twitter. If you’re in student affairs and you don’t know Todd, it’s probably because there aren’t that many student affairs web devs in the SA-universe. The #SAtech crowd has had to regularly find communities that are outside of the usual student affairs associations. For example, I know that Todd has been a prominent member of the HighEdWeb crowd. It makes sense. Web Devs/Multimedia Producers/Marketers/Designers/etc. need to hang out with folks who share similar interests, challenges, and opportunities.
So why am I blogging about Todd this evening? Great question! The cool thing about Todd is that he is currently on the cusp of being a veritable student affairs celebrity for his overall amount of awesomeness.
Todd submitted the video at the top of this post for the Mercedes-Benz Tweet Race. His video was selected out of thousands of submissions. I mean, how could anyone resist the Mercedes-Benz logo made out of carrots! In all seriousness, Todd’s videography skills are top notch. I’ve never known anyone else in the student affairs community that can do what Todd does. I am thrilled that his video was chosen for this philanthropic contest.
“The Twitter-fueled campaign (http://on.fb.me/SBTweetRace) will put four two-person driving teams behind the wheels of specially equipped 2011 Mercedes-Benz vehicles – each embarking separately from Chicago, Los Angeles and New York and Tampa — on February 2 and converging on February 4 at Cowboys Stadium outside Dallas, Texas.
Mercedes-Benz is donating $25,000 to St. Jude Children’s Research Hospital at the start of the race AND another donation of $20,000 if #MBteamS gets to Dallas with the most social points! However, if they can raise $5000 here, the grand total going to St. Jude will be $50,000!
Once the race starts on February 2, the driving teams will depart from their respective locations and attempt to generate as much Twitter activity, or “Tweet Fuel” as possible for their journey to Dallas. Over a three-day period, they will earn points not only for collecting Tweet Fuel, but for their performance on a series of social media-related challenges they will face along the way.”
So how do you help Todd, Team S, and St. Jude Children’s Research Hospital?
It’s simple:
Campus Auxiliary Services Marketing in 2011: Social Media, Mobile Apps, and Sustainable Strategies for Success
I’m pleased to announce that I will once again be teaming up with NACAS to present information/strategies for campus auxiliary services marketers:
Are you or your staff tasked with managing or leveraging your organization’s social media / marketing ventures?
Social media is no longer an add-on for campus auxiliary marketers. Facebook, Twitter, and YouTube are now part of the traditional marketing mix. This two-part short course will teach you how to successfully leverage social media tools, mobile apps, and location-based services for sustainable auxiliary services marketing.
You’ll learn the latest strategies for creating a social media listening station and will learn how to effectively utilize: Facebook Places, Twitter Fast Follow, Foursquare, YouTube, SCVNGR, and QR Codes.
Part 1: Feb 22, 2:00PM – 3:00PM EST
Part 2: March 1, 2:00PM – 3:00PM EST
*Includes some pre- and mid-event “homework.”
In partnership with NACAS – the largest auxiliary services support organization serving higher education.
