The link to “Women’s Basketball” takes you to ESPN’s coverage of Women’s College Basketball.
ESPN is placing one gender (Men) over another (Women) by placing Men’s Basketball as the normative or neutral “College Basketball”. It’s a not so subtle difference…
Google engages in this gender-preferential activity too…a search for “Texas basketball“* lists the most recent score for the men’s Texas Longhorns basketball team. You have to search for “Women’s Texas basketball” to get information on the women’s team.
Title IX may have increased funding and the number of teams in women’s collegiate athletics. However, the above examples illustrate that men’s collegiate sports are still quite overtly at the “center” of mainstream media. “Women’s basketball” is seen as outside the norm and “basketball” as the domain of men.
It’s also important to note that gender, a fluid social construct, as Dave Zirin and Sherry Wolf write, needs to be discussed at great length in the context of all sports.
*Please note that this is in no way limited to searches for Texas..unfortunately, this seems widespread for Google search queries.