Sometimes I wonder if it’s possible to have an Enrollment Management unit that is framed around a social justice paradigm. The competitiveness of the field can make it extremely easy to push traditionally marginalized students even further out on the margins.

As you well know by your brief stint with us, the need to spend $$$ to ‘court’ prospective students will never go away…..unless your school has a high profile name (see: Stanford). They key is finding the right venues/channels, timing, and messages that will get the student to pay attention enough to seek out more information, make a visit, etc. Working at a public institution forever being sqeezed to do more with less makes being targeted and efficient a must.

Thus, why I have a job…
Happy Holidays!
-bv