Enrollment Management update

Higher education enrollment management is a complicated process that is often filled with new technologies, marketing, and social justice.

University of Illinois:
The University of Illinois’ flagship campus in Urbana-Champaign will inform thousands of high school students about their admissions status via a new online system.

“Hopefully (students) won’t all be sitting at their computer at 5 p.m.,” said Keith Marshall, associate provost of enrollment management. “There is a 90 percent chance it will work just fine. It is a small chance that it will be busy. Like anything with high demand, you may have to try three or four times.”

Students were also sent a decision letter via the postal service which could either double their happiness or magnify their unhappiness by a factor of 2.

Brochures, emails, phone calls, text messages, instant messages, and carrier pigeons:
US Today reports on the massive marketing mix directed at potential college students by university admissions / enrollment management departments.

Slick, carefully tailored brochures are printed and mailed. Following cues from students about how they communicate, colleges fire out e-mails, instant messages, phone calls and may even contact parents.

As they approach senior year, even average high school students can acquire a box (and an inbox) full of college promotional materials.

Getting information to students “is not all bad by any means,” said Don Hossler, a professor of education at Indiana University. But, he said, “the question that’s increasingly getting kicked around in various circles is, ‘Is there a point at which it becomes excessive, in terms of these dollars coming from some place?”‘

An issue that will soon hit enrollment management aficionados is the decline in high school graduates. The well of high school graduates is about to dry up due to the aging of the Baby Boomer generation. Competition for high school graduates is ramping up. Enrollment management admissions models are extremely complex and projections for new students admits require cross-training in economics, student affairs, management, accounting, and marketing.

Undocumented Students:
Undocumented students in Georgia were recently targeted by new immigration laws. Instead of having to pay in-state tuition, undocumented students will have to pay out-of-state tuition rates.

This year, in-state students pay $1,819 per semester to attend the Georgia State University, compared to the $7,276 per semester that out-of-state students pay

The tuition cost can be the difference between going to college and pursuing a degree to being locked out of higher education because of your documentation status.