I added Google’s AdSense program to the blog yesterday. My hope is that I will earn enough money from random ad revenue that I will be able to purchase at least 2 cups of coffee

I estimate that if 1,000,000 people visit my site during the next twenty years and if 10,000 click on any of my ads, then I will earn at least enough money to buy a 16 oz. white chocolate mocha with soy!

From Google:

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you’ll finally have a way to both monetize and enhance your content pages.

It’s also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.

One of the issues that I have seen so far in my quest to earn $2.75 is that content-based ads can be very incongruent with my posts. My posts on Chief Illiniwek have resulted in Google Ads featuring sports mascot costumes. I think that Google needs a social justice filter. Here’s another example of search engine/content-based advertising gone bad…